Sales — Home Improvement

metal roofing in remodeling is becoming a huge trend

Homeowners are choosing longevity over price when they replace their roofs with steel, aluminum, or copper tiles and panels

Best Price Today medallion

Image: pixabay.com

You might not think your sales methodology is “hard sell,” but consumers may see it that way

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit

Check marked non-sufficient funds

You finished that replacement job two weeks ago and collected the final check. Today a letter from the bank arrives.

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

Homeowners sometimes get blindsided when it turns out the GC they hired hasn't paid his subs or materials suppliers. The lien waiver in your contract protects homeowners against this.

men on roof

Photo: courtesy Gipson Corwin Homes, Jeffrey Volker

When is a roof inspection legitimate, and when is it just the precursor to an estimate?

roof warranties—materials and installation

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The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

sales disconnect

Photo: Flickr user MikeDixson (CC by-SA 2.0)

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

Online sales are heating up for some home improvement companies

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While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has

How to inform homeowners about the competition fairly

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The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

Homeowner thinks price of remodeling work is too high, looks shocked

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It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.

Salesman knocking on door for home improvement sales appointment

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

Certain aspects of the remodeling sales process remain the same, but plenty has changed, too.

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

The marketing and selling paradigm in the home improvement industry has dramatically shifted.

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

Holiday ideas for home improvement companies

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Methods for paying for home improvement work: cash, check, credit

Many home improvement contractors don’t like dealing with credit cards. But the reality is: those contractors are bucking a major trend in the way people pay

close rate is not the only way to measure sales success

When it comes to sales success, company owners and salespeople often define it in different ways, making "close rate" a slippery metric

The Hover app helps calculate siding measurements

 

The Hover app uses algorithms modeled on technology in military use, to transform images taken on an iPhone into detailed measurements of every exterior surface below the roof.

These digital tools can help make the sale and get the project started sooner

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