flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

How Contractors Can Determine Lead Value

billboard -
Home Improvement

How Contractors Can Determine Lead Value

On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so

February 20, 2024
Builder Prime Founder and CEO Jonathan Weinberg


On this episode of Rock Stars of Remodeling, Pro Remodeler's Director of Home Improvement Drew Barto sits down with Builder Prime Founder and CEO Jonathan Weinberg to discuss several timely marketing and sales topics that remodeling and home improvement contractors will want to hear, including the value of contractor leads.

The Value of Contractor Leads

Jonathan reveals how contractors can effectively determine the value of each lead to their business, and why they must do so.

He also addresses the key challenges faced by home improvement contractors in managing and nurturing leads through their entire pipeline or funnel.

"Leads are slipping through the cracks due to a lack of follow-up," says Jonathan on the podcast. "There are a lot of different processes that some of the most successful contractors that I see and that I work with put in place to make sure that the follow-up is happening and that the communication is happening. And it's really important that communication be done in a timely way and that the messaging is right."

The Happy Path for Contractor Leads

Finally, he introduces the concept of the "happy path" in a sales pipeline and explains how key touchpoints along this path contribute to the success of a business. Plus, he shares what to do when leads deviate from the "happy path".

"I make sure that the same types of consistent processes and communications are happening every single time, regardless of where that lead is and where they end up," says Jonathan. "It's really important to tailor the communications based on what has happened thus far but also to make sure that those communications are consistently happening every single time. That way you can be sure that you're providing the best possible experience and giving yourself the best possible chance to get them back on to the path of happiness."

About Builder Prime and Where to Learn More

Imagine having everything you need to help your business grow in one place – CRM, estimating, marketing automation with SMS, and production management, all wrapped into a single easy-to-use package.

Builder Prime is the only “Does-It-All” CRM built specifically for remodeling and home improvement contractors. Head over to builderprime.com and learn how you can fuel your business growth two times faster by requesting a demo with an expert today.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

How to Stop Selling and Start Closing Sales

One of the biggest mistakes a salesperson can make is viewing the sales process as a one-sided transaction

Home Improvement Success: Luck, Hard Work, or Who You Know?

Even the most brilliant marketing mind could see fewer opportunities due to lack of networking

Homeowner Trends When Selecting Manufactured Stone

On this episode of Rock Stars of Remodeling, ProVia Product Manager of Stone & Roofing Chance Shalosky joins host Drew Barto to reveal design and color trends that contractors should consider when selling manufactured stone in 2024

Why A Successful Custom Remodeler Started a One-Day Bath Business

On this episode of Rock Stars of Remodeling, Showcase Remodels Owner Sam DeMaio shares why he decided to add a one-day bath business and offers tips on how contractors can accumulate wealth

Learn from the Best in Home Improvement and Remodeling

This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.

Get the Most Out of Your Teams with This Leadership Style

The transformational leadership style focuses on inspiring and motivating team members to achieve their full potential and exceed their expectations

3 Reasons Contractors Should Set Same-Day Sales Appointments

Director of Home Improvement Drew Barto writes that contractors that aren't implementing same-day sales appointments are missing out on opportunities to close more business

Registration Open for The Pinnacle Experience 2024

Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.

24 Marketing Tips for Home Improvement Contractors in 2024

Quick-hitting advice on how contractors can increase and enhance lead flow in 2024

Rising Financing Fees to Impact Home Improvement Industry

NEWPRO Home Solutions COO shares his expert insight on the challenges facing the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series

boombox2 -
halfpage2 -
native1 -

More in Category

native2 -
halfpage1 -
leaderboard1 -