Business

Remodeling Marketing

The best way to turn web visitors into leads is to not try too hard

Business

The writing on the wall says that word-of-mouth referrals are losing their relevance

Human Resources

The last step in your hiring process may prove to be the most crucial

Remodeling Marketing

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

Customer Satisfaction

Simple guidelines to help create, and then exceed, expectations—whether for your clients, employees, family, or friends

Marketing

At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.

Customer Satisfaction

Texting lets you keep clients fully in the loop without making them loopy

Camille Davis, a trainer for BathWraps, conducts on-site coaching and training for dealers at home shows and events. Photo: courtesy BathWraps

Marketing

Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.

DustClean system at work on the jobsite
Customer Satisfaction

For California remodeler Jim Kabel, BuildClean is the most thorough jobsite dust-removal system his firm has used

Customer Satisfaction

Many years ago, I began thinking about the subject of exceeding expectations. 

Image: Pixabay

Remodel Sales

What's causing a drop in sales? Here are the most likely causes

Leadership

Converting a company to an employee-owned business can be a great retirement option. Here are three examples of how it works.

Business

When business succession plans don't pan out as expected

Wallet squeezed in a C-clamp

Photo: Pixabay.com

Financials

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Marketing

With the right customer base, newspaper ads still bring in leads 

Photo: courtesy Remodel Direct

Remodel Sales

How to win over this demographic and become the aging-in-place expert in your market

Financials

Betting on the success of an app for contractors that lets homeowners qualify for loans

Human Resources

The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?

Financials

Why it's so hard for remodelers to talk about money, and tips for getting over it 

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