Business

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You can’t control how the prospect heard about your company, but you can control that first phone interaction

Remodel Sales

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

Online remodeling sales are gaining traction with consumers
Remodel Sales

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

Marketing

The whys and hows of using storytelling to emotionally connect with homeowners 

Remodel Sales

The goal of this software: collect all of the separate functions essential to home improvement sales in one application

Photo: courtesy Home Builders Institute

Human Resources

Industry associations are taking direct action to help alleviate the labor shortage

Remodeling Marketing

In marketing, before you go broad, go deep

Best Price Today medallion

Image: pixabay.com

Remodeling Sales

You might not think your sales methodology is “hard sell,” but consumers may see it that way

Remodeling Sales

What homeowners want to know today is why your product is worth their money. The rest is baloney.

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

Remodeling Marketing
Business

Optimism is at an eight-year high, Wells Fargo survey finds

Human Resources

People are your company's greatest asset—an asset that requires close attention and a strategic focus 

Remodeling Sales

With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit. 

Photo: Pixabay

Business

Determining what kind of help you need, and when, can not only see your business through a crisis, it can help provide a basis for stable growth

Human Resources

Immigrant installers can be a dream come true when you rise to the communication challenge

Marketing

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

Leadership

Why a culture of trust and information sharing trumps one of competition driven by me-first motives 

Image: courtesy Facebook

Human Resources

Social media platform tests a new feature for hiring

Leadership

Is your business primed and ready for success in the coming year? If not, here's how to gear up

Remodeling Marketing

What it is, how it works, and why it’s a great marketing tool for remodelers

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