Business

Many years ago, I began thinking about the subject of exceeding expectations. 

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Remodel Sales

What's causing a drop in sales? Here are the most likely causes

Leadership

Converting a company to an employee-owned business can be a great retirement option. Here are three examples of how it works.

Business

When business succession plans don't pan out as expected

Wallet squeezed in a C-clamp

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Financials

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

Marketing

With the right customer base, newspaper ads still bring in leads 

Photo: courtesy Remodel Direct

Remodel Sales

How to win over this demographic and become the aging-in-place expert in your market

Financials

Betting on the success of an app for contractors that lets homeowners qualify for loans

Human Resources

The trend toward more frequent, more subjective employee appraisals begs the question: What should you be measuring?

Financials

Why it's so hard for remodelers to talk about money, and tips for getting over it 

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Customer Satisfaction

You can’t control how the prospect heard about your company, but you can control that first phone interaction

Remodel Sales

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

Online remodeling sales are gaining traction with consumers
Remodel Sales

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

Marketing

The whys and hows of using storytelling to emotionally connect with homeowners 

Remodel Sales

The goal of this software: collect all of the separate functions essential to home improvement sales in one application

Photo: courtesy Home Builders Institute

Human Resources

Industry associations are taking direct action to help alleviate the labor shortage

Best Price Today medallion

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Remodeling Sales

You might not think your sales methodology is “hard sell,” but consumers may see it that way

Remodeling Sales

What homeowners want to know today is why your product is worth their money. The rest is baloney.

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

Remodeling Marketing
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