Google AdWords is done, dead, no more. But Google Ads is a new thing; and it’s supposed to be great...
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Business
Goodbye Google AdWords, hello Google Ads
Use these guidelines to protect your profits
Recognizing potential leaders within your organization is key to its future growth.
Surgeons, attorneys, and other professionals aren't expected to open their books for you, so why should contractors be any different?
Are you tempted to reveal your costs to homeowners? Think again.
If one area of your business runs more slowly than the rest, a bottleneck will occur, causing delays and lost profitability
Lead carpenters should consider potential areas of concern while on a project and deal with them in the moment to reduce the likelihood of future warranty calls.
Use these tips to approach warranty calls as a marketing tactic to keep clients happy and repeat/referral rates growing
Mistakes happen, but a big mistake creates fallout in proportion to the authority of the person who makes it
Companies fielding their own crews control all aspects of installation and can stand behind the strength of their warranties.
Use of subcontracted labor by roofing, siding, window, or deck contractors is an issue for many homeowners. It comes down to accountability.
This year's event focuses on the challenges—and solutions—facing women in the industry today.
Use these guidelines to change your approach to work
With each problem sales and production solve, they become quicker and more effective for future projects.
A zero-tolerance policy strengthens your team and keeps customers happy
Harth’s interactive onboarding presentation challenges new hires to explore the company’s processes, procedures, history, and culture, as well as the perks they’ll enjoy being a Harth employee.
A smart, technology-based onboarding process encourages entrepreneurialism while reinforcing company values
A platform to streamline and simplify texting your leads
Figure out what sets your company apart, and make sure your employees know it, too
Use these guidelines from an industry expert to gain a huge ROI on your marketing costs
Systems are methodical, dependable, and scalable. But they're not all alike.
Hayworth Design & Construction reached out to past happy customers to learn why they chose Hayworth over the competition. Using that information, owner, Mike Hayworth involved his entire staff in figuring out the company “why”.
Five tips on defining your remodeling company’s unique value for customers
...and another five that are worth a listen, too
Melding Neil Kelly’s mentorship and experience with her own skill and tenacity, Martha Kerr built an exceptional remodeling career—from her humble beginnings as a temporary assistant for Kelly’s namesake company, to her NKBA presidency and numerous “firsts”, and finally to her retirement in June as the company’s executive vice president.
After a nearly 50-year career, Martha Kerr’s impact on the remodeling industry, and the women within it, isn’t going anywhere.
Take care of your body now, and it will take care of you later
StoneFacade manufactured veneer stone in Appalachian Twilight: photo courtesy of CertainTeed
Manufactured stone veneer provides instant curb appeal, but lack of installers and the increased cost and time involved are a challenge for siding contractors