If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
How do you sell a homeowner something they’re not even sure they really want? Dress it up.
The best way to turn web visitors into leads is to not try too hard
The writing on the wall says that word-of-mouth referrals are losing their relevance
Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?
At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.
Texting lets you keep clients fully in the loop without making them loopy
What's causing a drop in sales? Here are the most likely causes
How to win over this demographic and become the aging-in-place expert in your market
Betting on the success of an app for contractors that lets homeowners qualify for loans
You can’t control how the prospect heard about your company, but you can control that first phone interaction
One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely
Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next?
The goal of this software: collect all of the separate functions essential to home improvement sales in one application
You might not think your sales methodology is “hard sell,” but consumers may see it that way
What homeowners want to know today is why your product is worth their money. The rest is baloney.
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit
What it is, how it works, and why it’s a great marketing tool for remodelers
Why we use a specific process for working with GCs on new construction