There’s a popular saying: “As California goes, so goes the nation.” Nowhere is that more true than...
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Sales
Many great project managers are unprepared to run a business
GE brought 30 “Grandma Interns” with it to this year’s Consumer Electronics Show.
GE looks to flip the script on grandmas and technology
Networking with past clients is a powerful source of self-generated leads. Make this and other activities part of a monthly progress meeting with your team.
Supersize your success by creating a process for SGLs with your sales team
The front windows of Normandy’s new design studio showcase three kitchens. Inside, everything is geared toward product selection.
A leading remodeler discusses the planning that went into the company’s new showroom
There’s a concept in Sandler Training called “birdcage.” The idea is that when you share your goals publicly (i.e.,show people your “empty birdcage”), this creates space for someone to step in and “give you a bird.”
Why is it that one salesperson is better at selling kitchens while another is stronger with additions? The answer is rooted in science, and understanding how it works can help strengthen any team.
Nielsen numbers and research show huge influence and ROI in radio advertising
10 indicators that show remodelers current and future market conditions
It’s easy to get lured in by the profit potential of larger jobs, but without the proper preparation and tools, that profit can quickly turn into a loss.
Increasing the size and price point of your projects can improve your company’s revenue and reputation
Window veterans reflect on the industry's long-term changes
Remodelers are letting tens of thousands of dollars pass them by
Room remodels (such as kitchens) will remain popular, while larger additions will continue to decline, so adjust accordingly.
Understanding these changes in the market will help you position your business
Many remodelers use outdated and ineffective methods of forecasting business. Knowing which numbers to track is a crucial part of managing your company.
A marketing & SEO education tool built exclusively for contractors
"The customization aspect is actually my favorite part of the app."
800,000 homeowners have a new incentive to spend on home improvement
Every time I go to a trade show I hope it’s different. It is, but it’s also the same.
Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet