How to win over this demographic and become the aging-in-place expert in your market
Betting on the success of an app for contractors that lets homeowners qualify for loans
You can’t control how the prospect heard about your company, but you can control that first phone interaction
One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely
Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next?
The goal of this software: collect all of the separate functions essential to home improvement sales in one application
You might not think your sales methodology is “hard sell,” but consumers may see it that way
What homeowners want to know today is why your product is worth their money. The rest is baloney.
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit
What it is, how it works, and why it’s a great marketing tool for remodelers
Why we use a specific process for working with GCs on new construction
Lead generation is the lifeline of our business. But it’s not what it used to be.
Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.
Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling
In this short video segment, we examine the decision-making process for choosing the most suitable railing fabricator.
Photo: Flickr user MikeDixson (CC by-SA 2.0)
If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.
Changing your lead model from outbound to inbound will make life a lot easier. But it’s all about digital