Marketing

sending out newsletters can be a good thing for remodelers

A company e-newsletter can go a lot deeper than clickbait and business news

Treating reviews like a referral center with clear goals will help grow your business

thompson creek windows employees with Mary Walter

Mary Walter, a local radio on-air personality (center) visits the Thompson Creek factory.

Radio is a great way to reach an older demographic. Here’s what you need to know. 

remodeler telling his client a story

Using relatable metaphors to describe the remodeling process will help clients connect deeply with your company. 

A few small changes in the way you communicate can make a big difference

Check out how one design-build firm creates fantastic videos 

You probably get work from past customers and referrals without really trying. Imagine what might happen if you leaned into it.

remodeling has been experiencing a soft market

A soft market means that there are more remodelers than available clients. Don’t let you or your team get caught unprepared.

Some remodelers are having a good year, but there are storm clouds on the horizon

The market is strong, yet many remodelers are hurting. Here’s why.  

Two thirds of consumers today find a company untrustworthy unless its website has some form of pricing transparency.

And 5 tips for embracing it in your own remodeling business

remodelers can tap realtors for leads

How joining an association became a central part our lead gen strategy (especially for our handyman services)

women tend to spend more long-term than men for remodeling projects

Forty-three percent of women consider themselves the “sole decision-maker.”

And two other interesting remodeling facts from HomeAdvisor’s latest report

Video posters should start paying extra close attention to these three ranking factors

An affordable, targeted marketing campaign in minutes

There are little touches that can create opportunity for many remodelers 

A 5% discount couldn’t hurt that much, could it?

In 2018, ResiCap brought in $483 million with a myriad of services including renovating hundreds of homes across dozens of states.

The rise of instructional content on YouTube and Instagram and what the people producing it (and watching it) think you should know. 

Every client’s experience with a newly renovated space asks a question about how well reality measures up to imagination

In eight weeks, one company generated 3,000 leads using this new Facebook Messenger feature

dreammaker franchise owner survived recession and gives advice

In 2007, DreamMaker Ogden won Franchise of the Year for their concerted effort to help veterans and seniors with special needs remodel their kitchens and baths. Nate Coombs (middle) was in a sales role at the time, where he worked under his father and learned firsthand how a tanking economy can disrupt the remodeling industry.

Four DreamMaker remodelers share what they learned from surviving the recession

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