Marketing

A well-run remodeling company needs to be good at marketing 

Lessons learned-man ponders equation on blackboard-Pixabay image

Social media, a tight job market, and advancing technology give remodelers cause to rethink their companies’ adaptability

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An idea that went from crazy to genious in 16 games

Meadowlark Design + Build uses this clear graphic to bring homeowners up to speed on what's involved in a remodeling project

cadsoft envisioneer v13 screenshot remodelers

New 3-D Design software that keeps you (even further) ahead of the curve

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

four remodelers thoughts on transparency in pricing in the home improvement industry

Four remodeling industry veterans’ thoughts on transparency

Regularly contacting past clients is a sure way to increase leads and close more sales

Home Advisor

From a commercial as part of the "Just Ask Home Advisor" marketing campaign, which challenges the friends-and-family referral concept. 

A $500 million merger aimed at stomping out the relevance of friends and family referrals

prequalifying prospects

The prequalifying conversation is essential to prevent remodelers from wasting valuable time

like button facebook update

Facebook is rolling out two updates, and remodelers should take note

drone flying over homes being remodeled

Drones have become an important sales and marketing tool for exterior remodelers with new uses for the technology just around the corner

Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.

Crayon drawing of schematic human figures in a circle

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Be proactive and put a person-to-person process in place

There's a bit of ritual—theater almost—that goes into presenting a product

An entry in Custom Design & Construction, a remodeling company, ugly bathroom contest

Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business. 

Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience

A millennial representing cultural shift

A changing of America's cultural tide

How can smaller companies participate in the cultural shift that's going on?

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