Marketing

Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.

Crayon drawing of schematic human figures in a circle

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Be proactive and put a person-to-person process in place

There's a bit of ritual—theater almost—that goes into presenting a product

An entry in Custom Design & Construction, a remodeling company, ugly bathroom contest

Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business. 

Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience

A millennial representing cultural shift

A changing of America's cultural tide

How can smaller companies participate in the cultural shift that's going on?

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

The best way to turn web visitors into leads is to not try too hard

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.

Camille Davis, a trainer for BathWraps, conducts on-site coaching and training for dealers at home shows and events. Photo: courtesy BathWraps

Why are some companies so much better than others at generating leads from events? The answer lies in training and managing staff.

Wallet squeezed in a C-clamp

Photo: Pixabay.com

Some economists suggest the U.S. is overdue for a downturn. Here are key steps to take to prepare your company in case they’re right.  

With the right customer base, newspaper ads still bring in leads 

The whys and hows of using storytelling to emotionally connect with homeowners 

Go Granny video

Opening screen of 2011 Network Solutions "Go Granny" video

Advertisements have become a sort of background noise, so how do we get consumers to engage with our message?

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