Marketing

four remodelers thoughts on transparency in pricing in the home improvement industry

Four remodeling industry veterans’ thoughts on transparency

Regularly contacting past clients is a sure way to increase leads and close more sales

Home Advisor

From a commercial as part of the "Just Ask Home Advisor" marketing campaign, which challenges the friends-and-family referral concept. 

A $500 million merger aimed at stomping out the relevance of friends and family referrals

prequalifying prospects

The prequalifying conversation is essential to prevent remodelers from wasting valuable time

like button facebook update

Facebook is rolling out two updates, and remodelers should take note

drone flying over homes being remodeled

Drones have become an important sales and marketing tool for exterior remodelers with new uses for the technology just around the corner

Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.

Crayon drawing of schematic human figures in a circle

pixabay.com

Be proactive and put a person-to-person process in place

There's a bit of ritual—theater almost—that goes into presenting a product

An entry in Custom Design & Construction, a remodeling company, ugly bathroom contest

Custom Design & Construction's ugly-bathroom contest was a great way to bring attention to the business. 

Holding a competition is a great marketing tool. But it can also be tough. Here’s what I learned from first-hand experience

A millennial representing cultural shift

A changing of America's cultural tide

How can smaller companies participate in the cultural shift that's going on?

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

The best way to turn web visitors into leads is to not try too hard

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

At home shows, you have heavy competition. Here's a plan to maximize the leads you generate.

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