Marketing

3 tips for leveraging social media platforms to their highest potential to market and grow your remodeling company

metabo hpt's rebranding can help remodelers who want to do that same

If done correctly and with a careful plan, renaming your company can give it new life 

Start tracking the metric your business can’t live without in 2019 and beyond 

When most people call, it’s to talk with a person. Why, then, do automated phone menus offer every option under the sun except that one?

outdoor living spaces are becoming increasingly popular in remodeling

Remodeler Larry Rych, president of Imperial Kitchens and Baths, has embraced the outdoor living trend, remodeling the backyard of his own Chicago home. In this image, to avoid visual clutter, Rych selected L-shaped cedar benches to pull double duty as comfortable seating and hidden storage space.

Four big takeaways every remodeler needs to know

facebook messages remodelers didnt mean to send can be deleted

It's a nightmare scenario. But when it happens, you'll be ready.

GE brought 30 “Grandma Interns” with it to this year’s Consumer Electronics Show.

GE looks to flip the script on grandmas and technology

Networking with past clients is a powerful source of self-generated leads. Make this and other activities part of a monthly progress meeting with your team.

Supersize your success by creating a process for SGLs with your sales team

normandy remodeling's new showroom

The front windows of Normandy’s new design studio showcase three kitchens. Inside, everything is geared toward product selection.

A leading remodeler discusses the planning that went into the company’s new showroom

radio as a lead gen pro remodeler

Nielsen numbers and research show huge influence and ROI in radio advertising

It’s easy to get lured in by the profit potential of larger jobs, but without the proper preparation and tools, that profit can quickly turn into a loss. 

Increasing the size and price point of your projects can improve your company’s revenue and reputation

dont filter your online reviews

Google updated its rules this spring to prohibit review gating, the practice of screening negative reviews to manipulate company ratings

remodeler puts on ktichen addition

Room remodels (such as kitchens) will remain popular, while larger additions will continue to decline, so adjust accordingly.

Understanding these changes in the market will help you position your business

a marketing and seo tool built for remodeling contractors

A marketing & SEO education tool built exclusively for contractors

Remodeling business owners reveal how they keep their production teams from being poached by other companies

preventing lost profits in remodeling

Use these tips to increase margins in 2019 

remodelers will be affected by voice search

Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet 

Use these tips to increase margins in 2019 

a kitchen designed by Danielle Burger

A clean, transitional look from Kitchen Vitality Design. Company owner Danielle Burger had to build her client list from the ground up after relocating her successful business. 

How one kitchen designer approached moving her renowned business to achieve success 

tips for digital interactions with remodeling and home improvement clients

Company guidelines will provide a starting point for communciation, but account for the unique client needs and wants to customize the experience. 

Digital communication options are boundless. Here’s how to use them while keeping a human touch. 

A detailed look at how much production teams are paid in different markets around the country 

Overlay Init