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Marketing



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Marketing Minute: How to Overcome a Drop in Demand

Director of Home Improvement Drew Barto shares tips on how to survive and thrive in periods of lower demand for your products or services




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Home Improvement

How to Create Better Marketing Videos

This app will give home improvement companies more confidence to record videos for social media and websites

Legal & Human Resources

Are Your Text Messages Getting You Into Trouble?

Find out what happened when a contractor sent two advertising texts to the wrong homeowner

Marketing

How Election Cycles Affect Your Digital Marketing Efforts

What is the election season marketing slump and how long will it last?

Leadership

Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set

Business

5 Client Red Flags to Watch

Using these guidelines in the first meeting can save a lot of time and energy down the road

NAHB

Going Digital to Market Your Business

Is your business equipped to market to the digital generation?

Business

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

Home Improvement

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

Lead Gen — Home Improvement

A Deep Dive on Search Marketing for Remodelers

Understand your company's digital marketing opportunities. 

NAHB

Ready for National Home Remodeling Month

Celebrate the industry and come together this May

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