The shoddy construction of the housing boom is coming back to haunt homeowners

Ten years after a historic building frenzy, remodelers are seeing more and more defective new homes

Photo: Pixabay

You can’t control how the prospect heard about your company, but you can control that first phone interaction

One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely

Online remodeling sales are gaining traction with consumers

Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next? 

The whys and hows of using storytelling to emotionally connect with homeowners 

Photo: courtesy Home Builders Institute

Industry associations are taking direct action to help alleviate the labor shortage

In marketing, before you go broad, go deep

A look at the home features and styles that matter most to homebuyers

According to recent U.S./Canadian study

KITE Architects remodel

Marvin Windows and Doors Architects Challenge 2016 Best Remodel/Addition Winner; KITE Architects. Photo: courtesy Marvin Windows and Doors

How to leverage replacement window styles to elevate a space

Best Price Today medallion

Image: pixabay.com

You might not think your sales methodology is “hard sell,” but consumers may see it that way

Building Materials
The New American Remodeled Home entrance

At the entrance, light stone veneer by Environmental StoneWorks complements the light, natural look of the main walls and roof. The same veneer is used inside on the great-room fireplace wall. A custom louver-look garage door from Clopay provides a color counterpoint and operates via a LiftMaster system that can be controlled from a smartphone. Other coordinated elements include the louvered shutters shading the windows, the louvered entry gate doors, and the main entry door from Simpson Door Co. All photos: Jeff Davis/Davis Photography, unless otherwise noted.

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