You can’t control how the prospect heard about your company, but you can control that first phone interaction
One bold prediction says that in the next five years, half of exterior replacement sales will be completed remotely
Buying a car used to involve haggling with a salesperson on the dealership lot. Now most car dealers have an online sales department. Is home improvement next?
The whys and hows of using storytelling to emotionally connect with homeowners
Industry associations are taking direct action to help alleviate the labor shortage
A look at the home features and styles that matter most to homebuyers
How to leverage replacement window styles to elevate a space
You might not think your sales methodology is “hard sell,” but consumers may see it that way