Lead Gen — Home Improvement

As safety concerns drive ever more stringent deck codes, remodelers and builders find ways to ensure projects pass inspection

Roofing Details  for Storm Country

Properly overlapping metal flashing, sealing tapes, and peel-and-stick membranes keeps wind-driven water from getting into the house

making sure flashing tape stick pro remodeler

A look at what makes flashing tape so sticky and why the way you install it determines how well it stays stuck

A system of tracks holds large panels off the sheathing, creating a rainscreen while also providing flashing at joints and a finished edge treatment  

evercommerce has the power to transform home improvement

EverCommerce is bringing together some of the biggest tech names in home improvement

Service issues are a touchy but inevitable part of the window replacement business.

responding to bad reviews is tough

Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.

Shingling over an old roof may be faster, cheaper, and a common practice. But some companies refuse to do it.

How deck builders weigh potential liability against the needs of budget-conscious homeowners who just want a repair

Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
 

Photo: Flickr user Henri Bergius (CC by SA 2.0)

For home improvement contractors today, a lot hinges on review sites 

home show attendees

Photo: Flickr user Steven Damron (CC by 2.0)

Even contractors who dislike them concede that success is all in the effort

Direct mail vs email marketing. Photo: Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Flickr user RaHul Rodriguez (CC BY-SA 2.0)

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies

Keeping up with online lead gen requires continuous attention. Photo: flickr user Foxcroft Academy, CC BY 2.0

Photo: flickr user Foxcroft Academy, CC BY 2.0

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Millennial homeowners looking happy in bright kitchen

Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms

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