Lead Gen — Home Improvement
Properly overlapping metal flashing, sealing tapes, and peel-and-stick membranes keeps wind-driven water from getting into the house
A look at what makes flashing tape so sticky and why the way you install it determines how well it stays stuck
A system of tracks holds large panels off the sheathing, creating a rainscreen while also providing flashing at joints and a finished edge treatment
EverCommerce is bringing together some of the biggest tech names in home improvement
Service issues are a touchy but inevitable part of the window replacement business.
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
Shingling over an old roof may be faster, cheaper, and a common practice. But some companies refuse to do it.
How deck builders weigh potential liability against the needs of budget-conscious homeowners who just want a repair
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites
Photo: Flickr user Steven Damron (CC by 2.0)
Even contractors who dislike them concede that success is all in the effort
Flickr user RaHul Rodriguez (CC BY-SA 2.0)
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
Photo: flickr user Foxcroft Academy, CC BY 2.0
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms