Sales
Sales
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Thought Leadership
How to Increase Your Odds of Closing Remodeling Sales
Use these tips to hone your sales process and grow close ratio
Thought Leadership
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Leadership
A Mindset of Serving Others
A research study shows surprising results about what makes us take ownership of our work.
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El Nino Promises Too Much Work, Not Enough Time for Roofers
The phones are ringing again at California’s 6,000 or so roofing companies, as weather systems launched by El Nino are set to drench the Golden State
Will That Be Cash, Check, or Credit?
Many home improvement contractors don’t like dealing with credit cards. But the reality is: those contractors are bucking a major trend in the way people pay
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Visitors to Your Web Site vs. Visitors from Within Your Marketing Territory
One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”
Price Conditioning: Selling Your Remodeling Services to Inexperienced Prospects
A remodeling project is something many homeowners have no experience buying , so it is much harder to sell than a product or service they have…
The Advantage of Having a Steady Flow of Money-Making Work
Find out what type of job makes the most money and focus on creating a steady flow of those kind of jobs, even if they aren't as glamorous as you'd like. The cash flow will provide a buffer for less profitable "glamor" jobs.
Buyers Spend More for Homes with Green Features
Homebuyers are willing to pay more for energy-efficient homes, according to a study of 64 homes in the Washington, D.C. metro area. The "paired…
Bragging Rights: Is Close Rate a Meaningful Metric?
When it comes to sales success, company owners and salespeople often define it in different ways, making "close rate" a slippery metric
Remodeling Companies That Use Their Showroom as a Sales Tool
We talked with remodelers about what it takes to build, maintain, and operate a showroom, and how it fits into the way they do business
Enhanced Reality: A Closer Look at Chief Architect Room Planner
This app helps you take measurements for making as-built drawings for estimating, as well as create 3-D renderings to help homeowners visualize the project
High-Tech Help for Sales
These digital tools can help make the sale and get the project started sooner