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Thought Leadership



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Do You Have a Healthy Marketing Mindset?

Use your marketing calories wisely and form healthy habits today to keep your business in shape




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Leadership

Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set

Leadership

A Stressful Purchase: Remodeling in Times of Uncertainty

How should remodelers react to anxious consumers? Director of Content Erika Mosse shares her experience

Thought Leadership

Stepping Back: Selling My Company to Employees

A remodeler shares the details of selling his company to two employees  

Business

A Letter to Your Clients: 10 Ways to be a World-Class Client

Mark Richardson flips the script, offering insights into what makes a good client and ways remodelers can help

Home Improvement

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

Thought Leadership

Are Your People Burned Out?

Current conditions make for easy employee burnout—here’s how to recognize it and react

Home Improvement

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

Home Improvement

Understanding the Heart of Every Business: KPIs

In less than two minutes, learn the importance of KPIs, concrete examples, how to incorporate them into your business, and how to break KPIs down for greatest impact.

Leadership

Power and Privilege: The Blindfold We Unknowingly Wear

We must, as an industry, recognize that it costs us nothing to alter our words

Business

The Apple (Remodeling) Orchard

Metaphors are not only thought provoking, they can help us understand our environment

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