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Tips for Qualifying Leads in Today's Market

Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.

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Sales: You Can Learn How to Sell Better

Big corporations have pockets deep enough to provide their salespeople with sales coaches. How can small remodeling companies improve their sales force?

Sales: How To Protect Your Plans and Specs From Going to Another Contractor

Make these considerations when pitching your plans to potential clients.

Sales: Don’t Devalue Yourself, Charge for Designs and Bids

Many remodelers will include the time and energy they use for designing a project as part of their marketing efforts. Reality is, designing is a…

Sales Surge for Home Improvement Contractors

Company owners cite pent-up demand, and with it a growing need for skilled installers, as the reason 

Subtle Problem, Big Impact: It's All About How You Sell

Don't just pretend to be interested in learning about your clients' needs. Really listen. It will make or break the sale.

Sales: How Contractors Can Play to Win, Instead of Playing Not to Lose

One remodeling business coach advises against settling for less.

Sales: How to Explain Why Green Upgrades Are Beneficial to Homeowners

According to Construction Dive, selling granite countertops to homeowners tends to be easier than selling energy-efficient upgrades. However,…

Great References: Lead Gen Through Referrals

These tips can leave both your peers and past customers singing your praises and sending referrals

Subtle Problem, Big Impact: It's All About How You Sell

Technically, this remodeling company did nothing wrong, but I would never hire them

Housing: Housing Market Recovers by 75 Percent, Trulia Finds

But making it the rest of the way back will depend on millenial employment, loosening credit rules, and increased saving

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