Home Improvement News For 

 Home Improvement Professionals 

How to inform homeowners about the competition fairly

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The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

Homeowner thinks price of remodeling work is too high, looks shocked

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It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.

Solar installers working on roof

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Solar can be a lucrative business for those adept at navigating the politics involved

Salesman knocking on door for home improvement sales appointment

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

Certain aspects of the remodeling sales process remain the same, but plenty has changed, too.

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

The marketing and selling paradigm in the home improvement industry has dramatically shifted.

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

The demographics of remodeling clients are changing

Remodelers need to get to know the attitudes and ideas of a new generation of homeowners 

The power of social media is growing, and remodelers need to get in the game.

Many remodeling companies connect with homeowners via social platforms, but that presence needs to be consistent to have any real impact

Providing job-related training helps home improvement companies retain employees.

Spending time and money to train employees may seem like an ancillary expense—until you have to pay the cost of replacing those employees

In this bathroom for a master suite addition to a Tudor-style home, most of the daylight comes from two north-facing skylights.

Part of a master suite addition to a Tudor-style home in Denver, most of the daylight comes from two north-facing skylights. A monochromatic palette of light colors was chosen, with a contrasting dark stain used for “his” vanity to make it feel more masculine. Interior designer: Kristi Dinner, KD Design; general contractor: Coggeshall Construction

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