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Survey: Solar Gaining Consumer Steam

A look at consumer attitudes on social responsibility, environmental stewardship, and institutional accountability

October 10, 2019
solar is becoming a big product on homes and remodelers should know that
Photo courtesy Aania/stock.adobe.com

Starting next year, California will mandate solar panels on every new home built. This has been coming for years and—according to a new report from business communications company G&S—one for which many consumers are actively clamoring. 

In its annual Sense & Sustainability Study, researchers surveyed over 1,300 U.S. adults to gauge consumer attitudes on social responsibility, environmental stewardship, and institutional accountability regarding those matters. G&S included a section specific to the construction industry in the report. Here are three highlights from that section:

Solar power is building steam—Forty percent of respondents said flatly that solar power and renewable energy used in homes and buildings is seen by U.S. adults as a way to improve not only daily lives, but the communities in which people live them. 

Smart tech improves lives—When asked about the usefulness of smart devices and building controls that adjust settings based on consumption of water, power, and other resources, more than a quarter (27%) of respondents claimed those devices improved their daily lives. 

Remodelers need to communicate better—Thirty-six percent of respondents said that home and building companies do not do a good job of explaining how they’re operating as an ethical and environmentally responsible business. Twenty-three percent said they didn’t know if they were doing a good job (which isn’t a great sign either). 

About the Author

About the Author

James McClister is managing editor for Professional Remodeler.



Sadly CA's residential appetite for solar electrical has met reality: millions in CA with commercial utility connections and enticed "photo-voltaic" solar panels (without storage batteries and automatic power transfer switches) have found that utility power shutdowns leave them in the dark and with inoperable refrigerators and A/C air conditioners.

It is the same scam-based selective government programs like the acres of mirrors concentrating solar to a tower top receiver. This heats salt into a molten fluid which is circulated to a heat exchanger which creates high pressure steam (water vapor). The steam interfaces with traditional electrical power generation. This high maintenance system, located near Tonopah, NV, produces 3x+ cost energy has failed and faces bankruptcy. This government plum benefits the project's large investors but costs the public (who are fed pablum and do not know).

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