Home Improvement News For
Home Improvement Professionals
Once burned by a nonpaying client, contractors will find ways to make sure the experience isn't repeated
Flickr user RaHul Rodriguez (CC BY-SA 2.0)
Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies
While a few home improvement companies look to find a way to bypass the in-home sales appointment, one—Zen Windows—already has
Photo: flickr user Foxcroft Academy, CC BY 2.0
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Photo: flickr user Mark Mulligan (CC BY 2.0)
The way a business handles complaints is a litmus test of company culture. How does yours fare?
You just got a phone call. What you hoped would never happen has happened. Now what do you do?
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.