Keeping up with online lead gen requires continuous attention. Photo: flickr user Foxcroft Academy, CC BY 2.0

Photo: flickr user Foxcroft Academy, CC BY 2.0

Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention

How to handle unhappy customers; photo: flickr user Mark Mulligan

Photo: flickr user Mark Mulligan (CC BY 2.0)

The way a business handles complaints is a litmus test of company culture. How does yours fare? 

Construction jobsite accident causes chart, Jobsite accidents and what to do when they occur

You just got a phone call. What you hoped would never happen has happened. Now what do you do?

How to inform homeowners about the competition fairly

Photo: Pixabay

The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.

Homeowner thinks price of remodeling work is too high, looks shocked

Photo: Pixabay

It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.

Solar installers working on roof

Photo: Pixabay

Solar can be a lucrative business for those adept at navigating the politics involved

Salesman knocking on door for home improvement sales appointment

When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?

The marketing and selling paradigm in the home improvement industry has dramatically shifted.

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

Certain aspects of the remodeling sales process remain the same, but plenty has changed, too.

Sales trainer Chip Doyle weighs in on how remodeling projects are sold today and defines the key parts of the process

In this bathroom for a master suite addition to a Tudor-style home, most of the daylight comes from two north-facing skylights.

Part of a master suite addition to a Tudor-style home in Denver, most of the daylight comes from two north-facing skylights. A monochromatic palette of light colors was chosen, with a contrasting dark stain used for “his” vanity to make it feel more masculine. Interior designer: Kristi Dinner, KD Design; general contractor: Coggeshall Construction

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