Photo: flickr user Foxcroft Academy, CC BY 2.0
Online may be a major lead source for home improvement companies, but keeping up with it requires continuous effort and attention
Photo: flickr user Mark Mulligan (CC BY 2.0)
The way a business handles complaints is a litmus test of company culture. How does yours fare?
You just got a phone call. What you hoped would never happen has happened. Now what do you do?
The question of other contractors, and particularly competitors, may come up during a sales call. Don’t let the subject be a button-pusher.
It’s the most common—and for some sales reps, the most difficult—objection to closing business in home improvement, or any industry. Here’s how to respond.
Solar can be a lucrative business for those adept at navigating the politics involved
When it comes to One Spouse appointments, does your company have a policy, a strategy, or a philosophy?
Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game