Lead Gen — Home Improvement
Four industry leaders share strategies for effective, profitable leads across multiple platforms
BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees
Homeshows are exhausting, exciting chances to capture leads, and seal deals—but only if you survive. Follow these tips for making the most of the opportunity.
A great example for executing a great idea
How joining an association became a central part our lead gen strategy (especially for our handyman services)
An affordable, targeted marketing campaign in minutes
"(Jobber) has more capabilities than we knew how to use at the outset, but the combo of Jobber’s customer service and intuitive software meant it didn’t take long to catch on."
In eight weeks, one company generated 3,000 leads using this new Facebook Messenger feature
3 tips to provide purpose, create a supportive environment, and find new ways to make work more fun
A quick look at three of the speakers who presented at this year’s Extreme Lead Generation conference, and the actionable tips they shared
As safety concerns drive ever more stringent deck codes, remodelers and builders find ways to ensure projects pass inspection
A system of tracks holds large panels off the sheathing, creating a rainscreen while also providing flashing at joints and a finished edge treatment
EverCommerce is bringing together some of the biggest tech names in home improvement
Service issues are a touchy but inevitable part of the window replacement business.
Develop a proactive strategy to counter negative reviews that can result in serious damage to your company’s brand.
Shingling over an old roof may be faster, cheaper, and a common practice. But some companies refuse to do it.
How deck builders weigh potential liability against the needs of budget-conscious homeowners who just want a repair
Contractor attitudes toward the social media giant vary from enthusiastic to dismissive
Photo: Flickr user Henri Bergius (CC by SA 2.0)
For home improvement contractors today, a lot hinges on review sites