How a great relationship began to unravel from neglect

As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel

Located in Westhampton, N.Y., the project involved the complete reconstruction of the five-bedroom, 5,000-sq.-ft. home, including the roof, exterior…

In 2008 the Dallas Cowboys were the featured team on HBO’s Hard Knocks. Hard Knocks is the reality documentary series that takes you behind the…

Inbound phone calls are generally good quality leads. But make sure you’re not paying for bogus activity you don’t need.

As visitors from outside your marketing territory are worthless, clicks for their own sake don’t matter much.

We all know that not all leads result in sales. So which ones do?

One of the most common statistics that I see home improvement companies rely on is visitors to their Web site. The thought is “Visits are up! Our Web site must be doing great!”

It's important for every remodeler to tell homeowners why they should hire a legitimate firm, even if the job is small

Beauty shots on your company website are great, but homeowners are interested in more