Marketing: Online Consumer Reviews Matter

Another reason to manage your online profile: Nearly 8 in 10 American adults read consumers reviews before buying

December 02, 2014

Photo: Flickr

Another reason to manage your online profile: Nearly 8 in 10 American adults read consumers reviews before buying and a majority of adults (86%) trust the content of the reviews. What's that got to do with remodeling? Well, for one thing, the more expensive a product or service, the more influential the online consumer review is.
 
Read more on Marketing Charts.

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