flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Helping Remodelers 'Get Their House In Order'

Advertisement
billboard -
Business

Helping Remodelers 'Get Their House In Order'

From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners 


By Erika Mosse December 15, 2023
Diane Welhouse
Diane Welhouse
This article first appeared in the November/December 2023 issue of Pro Remodeler.

In 2008, Diane Welhouse attended a meeting that changed the course of her career. At that time, she was VP of operations with her husband’s company, Welhouse Construction Services, just outside Appleton, Wis.  

“We were big proponents of [The National Association of the Remodeling Industry],” she recalls. “And we ended up stopping in at one of their board meetings.” The NARI chapter was down to 12 members and struggling to remain viable. 

After the meeting, Welhouse, who had over 10 years’ experience working in non-profits, wanted to help. She ended up taking over the failing chapter on a volunteer basis. Over the next few years, using sweat equity and an indomitable will to succeed, she grew the chapter from 12 members to 50.

Next Steps

While re-engaging the remodelers in her own community, Welhouse built a great relationship with nearby Milwaukee, the largest NARI chapter in the country. In 2015, officials there asked if she’d be interested in taking over as executive director, and Welhouse’s first response was, “I’m honored, but no thanks.”

“I thought, ‘Why would I do this?’” she recalls. “I’ve got a great remodeling company and I love what I do. But then I said, ‘Let’s have a conversation anyway. We can always shake hands and say it’s not a fit.’” 

As it turned out, the opportunity was tailor-made for Welhouse’s experience, and she went from overseeing one of the smallest chapters in the country to the largest. “It was a really great experience,” she says.

A New Chapter

Flash forward nearly seven years, and Welhouse found herself at another crossroads. Although she remained deeply committed to NARI and loved her work, she also felt called to branch out on her own. Over the course of her career, Welhouse gained a deep understanding of leadership, business operations, and how the two intersect. That expertise, along with a passion for branding and company culture, spurred her to open Welhouse Consulting in 2022.

“I decided to jump off a cliff to see if I could fly,” she says. “So far it’s been really good.” 

Currently, Welhouse advises a number of remodelers and speaks at NARI events. She also does project-based work for NARI and helped create a seminar teaching members how to use the NARI brand more effectively to bring in potential clients. “A lot of people don’t know how to turn the association they belong to into a value proposition for their own business,” she says.

Looking Forward

Welhouse Consulting is based on a business wellness plan called the 5Ps: Purpose, People, Process, Performance, and Payoff. Welhouse’s mission is to help companies become healthier, and once that baseline is achieved, she works with them on an as-needed basis. 

“Maybe that’s setting an annual plan, quarterly goals, or a three-year vision. The idea is to make sure we’re moving the needle on what we said we were going to get done.”

When it comes to getting things done, Welhouse is clearly in her comfort zone.


written by

Erika Mosse

Director of Content

Erika Mosse is the director of content for Professional Remodeler. Contact her at emosse@sgcmail.com or 972.369.9212.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

How to Increase Your Odds of Closing Remodeling Sales

Use these tips to hone your sales process and grow close ratio

Everyone Should Have a Number: KPIs for Your Design Build Team

Measuring key performance indicators guides your team to success while creating accountability and ownership

Becoming Profitable in Your Remodeling Niche

The 2023 NAHB Remodelers Chair shares insights and advice for contractors in our 2024 Thought Leader predictions series

 

Combat Remodeling Market Pullback with Increased Marketing

Mosby Building Arts' president shares his expert predictions and approaches to remodeling in 2024 for Pro Remodeler's Thought Leader predictions series

4 AI Tools for the Content Creating Contractor

Let artificial intelligence do the work

A Mindset of Serving Others

A research study shows surprising results about what makes us take ownership of our work.

4 Surprising Home Improvement Trends for 2024

Leaf Home CEO Jon Bostock offers insight on topics and trends that will impact the home improvement industry this year

Preparing for an Uncertain 2024

Here's how remodelers can prepare for unpredictable market

4 Steps to Prep Your Business for Contraction

How a remodeling company plans ahead for the worst of times (and the best of times)
 

How to Communicate with Today's Cautious Remodeling Client

Amid economic skepticism, Americans continue to spend. Now, how can you get them to spend on remodeling?

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -