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Josh Sparks: To Infinity (Exteriors) and Beyond

A roofer-turned-CEO who’s succeeding in his mission of up-leveling the industry




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Business Identity Crisis

Does your company’s name align with what you actually do, and represent, in your market?

Loving and Hating Home Shows

Even contractors who dislike them concede that success is all in the effort

Subs in the Mix

You’re using guys you know but they’re not on your payroll. Does that matter to your homeowner customer? 

Buy Once, Pay Twice? No! The Purpose of Lien Waivers

Homeowners sometimes get blindsided when it turns out the GC they hired hasn't paid his subs or materials suppliers. The lien waiver in your contract protects homeowners against this.

The Difference: Roofing Inspection vs. Estimate

When is a roof inspection legitimate, and when is it just the precursor to an estimate?

From Data to Dollars: Why Home Improvement Companies Invest in CRM

Industry-specific CRM software is often the first choice for home improvement companies with ambitious growth plans

Roofing Warranties: Straightening Out the Confusion

The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

Sales Call Disconnect

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

More Emphasis on Training Now

As competition for workers intensifies, home improvement companies direct more efforts to training

Under the Table: Are You Ready for an I-9 Audit?

It’s against the law to hire undocumented workers, and that applies to general contractors whose subcontractors employ illegals

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