Sales
Sales
10 Remodeling Sales Techniques for 2024
Mark Richardson explains the benefits of visual selling, strategic questioning, intentional messaging, and more on this episode of Remodeling Mastery
Business
3 Ways to Start and Operate a Successful Handyman Division
So, you want to start a small projects division? Three successful remodelers lay out their winning approaches and hard-learned lessons
Business
6 Results-Proven Marketing and Sales Tips for Contractors
The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads
Marketing
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
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Choose the Right Turf
Making a sales presentation in a prospect's house allows the homeowner to be at ease and to envision the remodel on site. Getting the homeowner into your office might be a harder task, but once in the office, the prospect has fewer distractions and can see more products in person. Both approaches have advantages; Jud Motsenbocker asks remodelers John Murphy, Robert Frazier and Ph...
Perfect Strangers
My wife loves to entertain; the more the merrier. She can make fettuccine Alfredo with one hand while preparing flan with the other. An intimate dinner at our house may mean 10 people in the dining room or 20 on the deck. My wife is always as cool as the ceviche, even when the event is spontaneous or the guests have never been to our home before.
Selling in the Showroom
With a walk-in showroom, we may not always have the advantage of qualifying prospects before meeting them.
Mentoring Salespeople
Of all the people who help form the public's opinion of a remodeling company, perhaps the single most important is the salesperson. The salesperson creates the agreement under which everyone — the bricklayer, the plumber, the installer, the office manager, the production manager — performs.
Hiring a Salesperson
Help wanted. Familiarity with residential remodeling required. Excellent compensation. Successful candidates must: In remodeling, you might expect a new salesperson to produce $600,000 dollars in volume in the first year. Ultimately this salesperson could sell $1.5 million annually, depending on the type of products and services offered.
Marketing
Target Practice To get the best results from your marketing efforts, begin by setting goals for your business's future. Your marketing plan can then be targeted at helping you meet those goals by reaching the right types of customers. During this process, ask yourself these two important questions: Who is my best current customer? Who else do I want to reach? Web Site 101 If your company still ...
The Merits of Marketing
ROI: Return on investment. It's an important metric when gauging what to spend on advertising and marketing your business. It can be measured in sales and margin; it can also be measured — though not easily — in brand awareness. Some remodelers do primarily repeat and referral business and avoid advertising.
Selling the Difference
Why me? What did I do to deserve this? Sometimes, as with accident or illness, these questions have no answers. But they're still worth asking after each business success or failure: Although life delivers unavoidable situations, luck is not a viable business strategy. Creating a steady stream of qualified leads and closing profitable jobs requires two things: providing products and services wo...
Selling the Interior Design Difference
In each new episode of HGTV's "Designers' Challenge," three designers picked by the producers present their concepts for the same remodeling project to the homeowners. Though the scenario resembles the three-bid sales process that many remodelers prefer to avoid, Construction Concepts Corp., a full-service remodeling firm in Stamford, Conn.