To get the best results from your marketing efforts, begin by setting goals for your business's future. Your marketing plan can then be targeted at helping you meet those goals by reaching the right types of customers.
During this process, ask yourself these two important questions: Who is my best current customer? Who else do I want to reach?
If your company still doesn't have a Web site, you could be missing out on qualified sales leads.
Not only does your presence on the Internet show prospective customers that your firm isn't some fly-by-night, amateur enterprise, numerous studies indicate that increasing numbers of consumers are relying on the World Wide Web to do research before they make purchasing decisions.
Creating a site that supports your sales efforts doesn't need to be an expensive or difficult proposition.
Design costs range from $300 for a single-page site to tens of thousands for multiple pages with lots of photos and graphics. Expect to pay between $20 and $75 per month for Web hosting, $50 to $75 in set-up fees and about $70 for a two-year domain registration.
Many companies (www.site-maker.com; www.pro-website-quotes.com; www.wilsonweb.com/packages/pkg-tabl.htm; and www.wmlewis.com are just a few) offer free telephone consultation to help you decide what features to include and how many pages you'd like your site to be. From there, they can give you an estimate for design, hosting, domain registration and site maintenance.