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6 Results-Proven Marketing and Sales Tips for Contractors

The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads




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Ways to Make Roof Repair Pay

For some roofing companies, 'customer for life' starts with a timely repair

Who Is Liable for Injured Subcontractors?

Medical treatment and lost wages ... When someone working on a roof falls and is injured, there's a price to pay

Want Two Legs? Try Two Calls

If you insist that husband and wife have to be there, some homeowners will start to disconnect

Call-Center Success Is No Mystery

Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards

But You Said the Price Was ...

Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.

Are You as Tech-Savvy as Your Customers?

If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers

When It Comes to Siding, Looks Are Everything

How do you sell a homeowner something they’re not even sure they really want? Dress it up.

Keep It Simple Stupid: The Trick to Converting Online Leads

The best way to turn web visitors into leads is to not try too hard

HomeAdvisor Spending $100 Million to Combat Word-of-Mouth Referrals

The writing on the wall says that word-of-mouth referrals are losing their relevance

Picture Your Customer

Ask yourself: Which customer demographics are growing for your company? And is your marketing keeping pace?

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