Leslie Molloy

What Leslie dreamed up as a recession-inspired strategy, continues to be a handy business tool.

March 28, 2016
Leslie Molloy, Designer at Normandy Remodeling, in Hinsdale, Ill., 2016 Professional Remodeler 40 Under 40 awardee

Designer

Normandy Remodeling, Hinsdale, Ill.  

Age 36

2015 Revenue: $24 million

Best practice: During the recession, Leslie developed a quick reference guide that broke out a variety of different products and features. The idea was to accommodate homeowners who wanted to spend less. Today, the guide allows her to easily price a tile backsplash versus a 4-inch granite option or a recirculating hood rather than one that ducts to the exterior. “As designers, we often overdo it,” she says. “Some people just want a nice new kitchen without a lot of bells and whistles.” Once she gets a sense of a client’s budget, Leslie will sometimes create a “good,” “better,” “best” scenario where she mixes and matches various options. Since joining Normandy Remodeling in 2009, her sales numbers have steadily climbed. From just over $500,000 her first year, Leslie now regularly brings in more than $1.5 million in revenue. 

Read more about the 2016 Professional Remodeler 40 Under 40 awardees.

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