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Pro Remodeler Wins Two Prestigious Jesse H. Neal Awards

The editorial team was honored with one of B2B journalism's most prestigious awards in the categories of Best Subject-Related Package and Best Range of Work by a Single Author




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Bernie, Hillary, and the Politics of Gender Bias

Creating gender inclusivity in the workplace and the marketplace

Do You Know What a Net Promoter Score Is?

It's now 10 years since Fred Reichheld introduced the concept of the Net Promoter Score, but it's as relevant as ever

Wrong, But Still Right

How belief echoes can affect people’s attitudes even when they know something is false

Reasons to Buy

How getting homeowners to understand the logic behind their decision to buy and to buy from you will help keep them enthusiastic and moving forward with the project

Taking Time

Instead of marking success by how much you accomplish in 24 hours, think about marking how much meaning each hour holds

One Good Worker

Productivity isn’t about how many people are working, It’s about moving and working efficiently and the desire to get things done

For Remodelers, the More Things Change ...

All remodelers face similar problems. How they solve them makes all the difference.

It's Day One: Technology and the Search for a Pro

As an increasing number of small projects come from online referral services, the companies that work that way will reap the benefits of that small job that turns into a much more extensive remodel

Bernie, Hillary, and the Politics of Gender Bias

Creating gender inclusivity in the workplace and the marketplace

How Much? Price Conditioning in Remodeling

When today’s customer finally contacts your company, it’s not a sale, it’s a buying facilitation.

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