Changing Channels

If you're paying attention to us as much as we are you, you'll notice that there are some changes in this month's issue. After studying the results of this year's readership survey, we discovered three important themes that led us to reorganize our editorial content in 2006. Based on your survey responses, we have created three distinct channels of content — Best Practices, Solutions and ...

December 31, 2005

Michael Morris
Editor in Chief

If you're paying attention to us as much as we are you, you'll notice that there are some changes in this month's issue. After studying the results of this year's readership survey, we discovered three important themes that led us to reorganize our editorial content in 2006.

Based on your survey responses, we have created three distinct channels of content — Best Practices, Solutions and Innovations. During this process of reorganization, it became apparent that most of the content that we feature every month could fall under any or all of the three channels.

As an editor, it was also very rewarding to discover that the three channels of information most important to you were well represented in what we were already doing. The difficult part was deciding which channel would be the best fit for which departments. Believe me, it wasn't easy.

Remodelers' Exchange is the perfect example of what I'm talking about. Every month the discussion uncovers two successful remodeling companies' best practices, business solutions and innovative ideas and processes.

The same can be said for three of our other staples: Construct, Portfolio and Spotlight.

In essence, this process has produced a mission statement at Professional Remodeler: "to deliver innovative best practices and solutions for the business leaders of the professional remodeling industry."

But we didn't just stop at a simple reorganization of our content.

You should notice as you read our articles this year, that our approach is more focused around innovative best practices and solutions you can use in your business. We will make a conscious effort to report on every topic with this mission top of mind.

So as you read this issue, and the next few that arrive on your desk, I ask you — no, I challenge you — to get involved in this mission with us. Pick up the phone and call me, or write an e-mail, and tell me about the systems, philosophies and processes that make your business great.

When I challenged our editorial advisory board with this mission at the Remodeling Show in Baltimore a couple months ago, the discussion revealed many great ideas, including one that led to us changing 5-Minute Manager to 5-Minute Update with a greater emphasis on industry news and issues of importance to all remodelers.

You may find, like many of them did, that by sharing, you can learn.

630/288-8057, michael.morris@reedbusiness.com

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