Pushing Value for the Customer’s Own Good

May 15, 2015

Many remodelers are familiar with the scenario of a homeowner who wants to cut corners to cut costs, but ends up paying more in repairs than they would have if they'd paid more to do it right the first time.

“Is it our fault our customers are setting their money on fire because we were unable to persuade them of the value we offered by spending a little more up front?” countertop repair specialist Joe Corlett asks, referencing his own experience of repairing a chipped pencil edge sink cutout twice, even though he advised the homeowner early on to re-profile the sink edge instead.

Read the full story Countertop IQ.

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