Here’s a useful tip for planning email marketing campaigns: don’t use the words “shocking” or “secret of” in the subject line.
A study by data solutions provider Return Path, which analyzed more than 9 million subject lines received by more than 2 million subscribers, found that when the two aforementioned words appear in an email subject lines, there was a decrease in the number of email opens.
Similarly, using words such as “free” and “discount” discourages the receiver to open the email. Instead, opt for subject lines that give a sense of urgency, such as “limited time,” “last chance,” and “expiring.”
Read more on Business News Daily.