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The Challenging Future for Housing
The truth is we probably need to come to grips with a new reality. Housing and the attitudes toward it have drastically changed. As I’ve written many times over the past few years, I think we’re in the middle of a seismic shift.
CoreLogic: ‘Shadow inventory’ of homes tops 2 million
The residential market’s “shadow inventory” is up more than 10 percent from a year ago, according to real-estate research firm CoreLogic. That puts overall inventory at more than 6.3 million unsold homes on the market, nearly a third of which are so-called shadow inventory or “pending supply” — those homes that are seriously delinquent, in foreclosure, or being held off the market by banks or other investors.
NAHB: Housing affordability stays strong
Housing affordability remained near its highest level nationwide for the seventh consecutive quarter
Tips on tracking the effectiveness of remodeling marketing
For full-service remodelers it’s rare that a single marketing tool generates leads by itself. Over time an accumulation of good impressions — from referrals to classy promotion pieces to a good website and a healthy crop of job signs — makes the point that your company is reliable and does good work.
Cultivating solid trade contractor relationships
Some remodelers have been known to take an adversarial, lowest-price-is-best mentality when it comes to dealing with their trade partners. They still view trade contractors as subcontractors. The good news is that most of these ultimately fail in business before too long.