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Sales — Home Improvement



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The Top Customer Expectations Contractors Must Meet in 2024

Hint: There are two vital things customers today expect that they didn't always think about 




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Game Changer: New Rules for Remodeling Sales

Recession, demographic shifts, and unlimited data have done a makeover on your customer. You need a new playbook to stay in the game 

'Tis the Season for Home Improvement

Holidays present some unique opportunities for marketing, managing, selling, or just giving back

Will That Be Cash, Check, or Credit?

Many home improvement contractors don’t like dealing with credit cards. But the reality is: those contractors are bucking a major trend in the way people pay

Bragging Rights: Is Close Rate a Meaningful Metric?

When it comes to sales success, company owners and salespeople often define it in different ways, making "close rate" a slippery metric

High-Tech Help for Sales

These digital tools can help make the sale and get the project started sooner

Home Improvement Sales—Still a Man’s World?

Is the fact that homeowners tend to trust female salespeople more than male reps opening the door for more women in roofing, siding, and window sales?

Home Improvement Companies Divided on Response to Millennials

Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms

Unpaid Invoices: Net Never?

The best way to manage unpaid invoices is not to incur them to begin with. But that's far easier said than done.

Exterior Replacement: Can Installers Actually Sell?

Companies that have rolled the dice on installers seeking sales positions find it can pay-off big time, if managers know what to do

 

Roofing: Warranty Creep

Some roofing companies are reconsidering the terms of their workmanship warranty

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