Sales

To price a painting by the square foot reduces an act of imagination and skill to paint-by-numbers. Take-it-or-leave-it pricing does the same for remodeling.

Two thirds of consumers today find a company untrustworthy unless its website has some form of pricing transparency.

And 5 tips for embracing it in your own remodeling business

persuasion can be a bad strategy for sales in remodeling

Focusing too much on persuasion can lead you to miss telltale signs that a prospect is not right for your business.

When it comes to remodeling, which tactic is more effective? 

remodelers can tap realtors for leads

How joining an association became a central part our lead gen strategy (especially for our handyman services)

women tend to spend more long-term than men for remodeling projects

Forty-three percent of women consider themselves the “sole decision-maker.”

And two other interesting remodeling facts from HomeAdvisor’s latest report

the shape of a room can affect price in remodeling

Unit pricing is an invaluable tool for fast, accurate estimating. But counting units is not the same as estimating. Make sure your estimator knows the difference.

blockchain could change remodeling with smart contracts

The contract of the future could be a blockchain-verified digital document with embedded, executable code 

Video posters should start paying extra close attention to these three ranking factors

the importance of contract signatures before work

In order to protect yourself, request that both spouses be available to sign the contract. Another option is electronic signatures, which are now generally recognized as originals. Source: goodluz / stock.adobe.com

Should you start work on a project if you are missing one of the homeowners’ signatures on the contract? No. Here’s why.

An affordable, targeted marketing campaign in minutes

a good remodeler tells clients what they need to hear

A good remodeler gives the client what they need rather than what they want. This takes knowledge, skill, and leadership.  

How to give remodeling clients what they need, instead of what they want

A 5% discount couldn’t hurt that much, could it?

In 2018, ResiCap brought in $483 million with a myriad of services including renovating hundreds of homes across dozens of states.

Every client’s experience with a newly renovated space asks a question about how well reality measures up to imagination

In eight weeks, one company generated 3,000 leads using this new Facebook Messenger feature

How becoming transparent has freed our company and increased close rates 

dreammaker franchise owner survived recession and gives advice

In 2007, DreamMaker Ogden won Franchise of the Year for their concerted effort to help veterans and seniors with special needs remodel their kitchens and baths. Nate Coombs (middle) was in a sales role at the time, where he worked under his father and learned firsthand how a tanking economy can disrupt the remodeling industry.

Four DreamMaker remodelers share what they learned from surviving the recession

extreme lead generation 2019 is for remodelers

A quick look at three of the speakers who presented at this year’s Extreme Lead Generation conference, and the  actionable tips they shared 

remodelers have to deal with too many product choices, which can make the sales cycle longer

Too many product choices is one of many factors that can lengthen the sales cycle. Others include indecisiveness in selecting a remodeler and fears about the economy.

5 tips for decreasing the time needed to turn a lead into a signed contract

3 tips for leveraging social media platforms to their highest potential to market and grow your remodeling company

Focus on building up your labor pool in between projects to ensure you have an adequately sized, well-trained team when the time comes.

No matter the size, every roofing project has its own unique intricacies. Here’s how to handle them with ease. 

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