Sales

thompson creek windows employees with Mary Walter

Mary Walter, a local radio on-air personality (center) visits the Thompson Creek factory.

Radio is a great way to reach an older demographic. Here’s what you need to know. 

remodeler telling his client a story

Using relatable metaphors to describe the remodeling process will help clients connect deeply with your company. 

A few small changes in the way you communicate can make a big difference

Check out how one design-build firm creates fantastic videos 

You probably get work from past customers and referrals without really trying. Imagine what might happen if you leaned into it.

remodeling has been experiencing a soft market

A soft market means that there are more remodelers than available clients. Don’t let you or your team get caught unprepared.

Some remodelers are having a good year, but there are storm clouds on the horizon

The market is strong, yet many remodelers are hurting. Here’s why.  

accountant

Whether completed internally odr by an outside accountant, a budget that supports your market position is key to achieving your income goal.

Many remodelers underbid their projects. Here’s how to remedy that. 

3 tips for making a successful move from salesperson to sales manager

To price a painting by the square foot reduces an act of imagination and skill to paint-by-numbers. Take-it-or-leave-it pricing does the same for remodeling.

Two thirds of consumers today find a company untrustworthy unless its website has some form of pricing transparency.

And 5 tips for embracing it in your own remodeling business

persuasion can be a bad strategy for sales in remodeling

Focusing too much on persuasion can lead you to miss telltale signs that a prospect is not right for your business.

When it comes to remodeling, which tactic is more effective? 

remodelers can tap realtors for leads

How joining an association became a central part our lead gen strategy (especially for our handyman services)

women tend to spend more long-term than men for remodeling projects

Forty-three percent of women consider themselves the “sole decision-maker.”

And two other interesting remodeling facts from HomeAdvisor’s latest report

the shape of a room can affect price in remodeling

Unit pricing is an invaluable tool for fast, accurate estimating. But counting units is not the same as estimating. Make sure your estimator knows the difference.

blockchain could change remodeling with smart contracts

The contract of the future could be a blockchain-verified digital document with embedded, executable code 

Video posters should start paying extra close attention to these three ranking factors

the importance of contract signatures before work

In order to protect yourself, request that both spouses be available to sign the contract. Another option is electronic signatures, which are now generally recognized as originals. Source: goodluz / stock.adobe.com

Should you start work on a project if you are missing one of the homeowners’ signatures on the contract? No. Here’s why.

An affordable, targeted marketing campaign in minutes

a good remodeler tells clients what they need to hear

A good remodeler gives the client what they need rather than what they want. This takes knowledge, skill, and leadership.  

How to give remodeling clients what they need, instead of what they want

A 5% discount couldn’t hurt that much, could it?

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