Marketing
Three SEO professionals weigh in on the impact of voice search on home improvement, remodeling, and the internet
A clean, transitional look from Kitchen Vitality Design. Company owner Danielle Burger had to build her client list from the ground up after relocating her successful business.
How one kitchen designer approached moving her renowned business to achieve success
Company guidelines will provide a starting point for communciation, but account for the unique client needs and wants to customize the experience.
Digital communication options are boundless. Here’s how to use them while keeping a human touch.
A detailed look at how much production teams are paid in different markets around the country
What do you want your company to accomplish? Who do you want to be?
Video is becoming a must-have part of your marketing plan, and this is intended to help you use it better
Sebring Design Build and Advantage Remodel set pricing expectations early on and avoid needless phone time
In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds.
How one home improvement company used old windows and sense of community to become a world record holder
The most effective job posts are 3,000–5,000 characters, and include enough detail for respondents to get a strong sense of the job and company culture. Image courtesy georgejmclittle / stock.adobe.com
How to write job postings for a remodeling company that will attract the right candidates
Goodbye Google AdWords, hello Google Ads
If one area of your business runs more slowly than the rest, a bottleneck will occur, causing delays and lost profitability
A platform to streamline and simplify texting your leads
Use these guidelines from an industry expert to gain a huge ROI on your marketing costs
Hayworth Design & Construction reached out to past happy customers to learn why they chose Hayworth over the competition. Using that information, owner, Mike Hayworth involved his entire staff in figuring out the company “why”.
Five tips on defining your remodeling company’s unique value for customers
Adopting a few simple business habits can make a huge difference
Even today, many smaller companies don’t take advantage of software solutions. A study from Fit Small Business revealed that no single type of software category had a full 50 percent usage rate. The highest ranked—accounting-based programs—was at 49.8 percent. The most common reason given for not purchasing the software was cost, yet the efficiency gained by using the right tools will pay back the initial investment many times over.
Consider these questions before purchasing digital solutions for your company
A program designed to streamline workflows for businesses big and small
There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself
Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.
A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.