Marketing

What do you want your company to accomplish? Who do you want to be? 

Video is becoming a must-have part of your marketing plan, and this is intended to help you use it better

Sebring Design Build and Advantage Remodel set pricing expectations early on and avoid needless phone time

brian gottlieb at tundraland

In 2016, Windows for a Cause raised $15,000 to provide a custom, stand-up wheelchair for disabled military veteran John Green. In 2017, the event raised $20,000 to send 4-year-old Delilah Presley and her family to Disney World for a week. This year's saw another increase in raised funds. 

How one home improvement company used old windows and sense of community to become a world record holder

looking up remodeling info

The most effective job posts are 3,000–5,000 characters, and include enough detail for respondents to get a strong sense of the job and company culture. Image courtesy georgejmclittle / stock.adobe.com

How to write job postings for a remodeling company that will attract the right candidates

 

If one area of your business runs more slowly than the rest, a bottleneck will occur, causing delays and lost profitability

A platform to streamline and simplify texting your leads

facebook a good ad platform for remodelers and home improvement professionals

Use these guidelines from an industry expert to gain a huge ROI on your marketing costs

Hayworth Design & Construction

Hayworth Design & Construction reached out to past happy customers to learn why they chose Hayworth over the competition. Using that information, owner, Mike Hayworth involved his entire staff in figuring out the company  “why”.

Five tips on defining your remodeling company’s unique value for customers

Adopting a few simple business habits can make a huge difference 

consider these questions before purchasing digital solutions for your company

Even today, many smaller companies don’t take advantage of software solutions. A study from Fit Small Business revealed that no single type of software category had a full 50 percent usage rate. The highest ranked—accounting-based programs—was at 49.8 percent. The most common reason given for not purchasing the software was cost, yet the efficiency gained by using the right tools will pay back the initial investment many times over.

Consider these questions before purchasing digital solutions for your company

Bluebeam Revu

A program designed to streamline workflows for businesses big and small

There is no faster, more effective way to develop empathy with your clients’ experience than to become a remodeling client yourself

Tradeoffs are a fact of life for remodeling Clients. To make good decisions, they need information...all of it.

A full-time marketer skilled in lead generation methods can drive big growth. Finding that person might not be easy.

A few easy-to-learn prompts combined with strong listening skills can help increase your close rate and avoid unhappy clients 

A close reading of positive reviews can tell you a lot about what customers value. What you find may be surprising.

He found out that asking for the sale was a lot easier when it followed all the other steps in the selling system.

Service issues are a touchy but inevitable part of the window replacement business.

helocs are tax deductible if used for substantial home improvement, according to irs

Approximately 10 million consumers are expected to originate a home equity line of credit (HELOC) between 2018 and 2022. This would more than double the 4.8 million HELOCs originated in the previous five-year period (2012-2016). Source: TransUnion, “The Return of HELOCs”

The IRS has confirmed it: interest on home equity lines of credit is tax deductible, kind of. 

Overlay Init