Marketing: Amazon is Entering the Referral Market

Amazon’s new service is sure to have an impact on the home improvement industry

Hobbies and personal interests don’t have to come second to your work

Street view of remodeled Victorian bungalow.

A modest Victorian bungalow enjoys a careful, richly textured reinvention

Worker hangs vinyl siding.

Vinyl siding may be losing market share to fiber-cement options, but efforts are being made to change that 

It’s never too early to plan for the future sale of your business

Marketing: Earning Referrals Takes More than Luck

Referrals are a culmination of customer experience with your business

Estimating: Tips to Help Clients Get Better Insurance Settlements

One contractor coach argues that insurance companies are making low claim settlement offers hoping that homeowners will accept the first claim

Homeowners are eager to remodel their homes, and many are borrowing money to do it

Collage of images of consumers ordering their own materials for remodeling projects

Remodelers need to be prepared for clients who want to buy products for remodelers to install

Christopher Dietz pictured with his lawyer, Sara Kropf.

Christopher Dietz, of Dietz Development, with Sara Kropf, the lawyer who represented him in the lawsuit.

A personal account from Washington, D.C., remodeler Christopher Dietz on how he fought the accusations of a client


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March 2015

This Month in Professional Remodeler


Negative image of roofers in the media gives honest companies a marketing edge

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