flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Pro's Pick: Jasper AI

billboard -

Pro's Pick: Jasper AI

This pro’s pick writes SEO-optimized content for you

November 23, 2022
jasper ai
This article first appeared in the November/December 2022 issue of Pro Remodeler.

bobby vickers doorvanaBobby Vickers

Partner, Doorvana

Fort Worth, Texas

Jasper AI


The biggest thing we’re trying to do right now to attract homeowners at Doorvana is to generate awareness through content marketing. That means creating content and publishing it to our website and social media networks as quickly as possible. I’m a big believer that volume and velocity win over nitpicking and waiting for perfection to get content out there.

The tool that I really love right now is Jasper AI. Jasper helps us quickly create optimized, easy-to-read content. It has lowered our production costs while increasing quality and volume, saving us thousands of dollars. We can now publish three to four times the content for the same price.

To start, tell Jasper what you want to write about and it produces an intro paragraph, outline, and a conclusion. It’s really good for short-tail keywords. For example, pick a topic like “popular window types” and Jasper will help you create paragraphs about vinyl windows, wood windows, and even branded search terms. Like any tool, it requires some oversight, but it does a lot of the leg work.

We take the blog articles from Jasper and copy them over to a Google Doc. From there, we publish them on our website and use Zapier to share the content across our social networks including Facebook, Twitter, LinkedIn, and Pinterest. Distribution is often overlooked because so much focus is on creating content. A proper distribution strategy is key to getting more out of your content.

Our goal is to publish evergreen content to generate qualified leads for years to come. Every replacement contractor needs to answer sales questions online in written and video form. Jasper AI is a shortcut to lowering the barrier to getting started.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

Remodeler Tech Stacks 4 Ways

See the approaches and philosophies other remodelers follow in their businesses for better efficiency, growth, and profit

Innovative Products: Durable, Low-Profile Solar Shingles

Conventional solar panels are already outdated

The 5th Annual Most Valuable Product Awards

These MVP Award winners beat out more than 150 submissions

Pro's Picks: A Whole-Home Electricity Monitor Preventing Fires

This pro recommends a plug-and-play device used to monitor a home's electric activities

Pro's Picks: Software for Thorough, Transparent Estimating

This pro recommends a robust estimating software 

Contractors Release App Made for the “Remote Quote”

RENDR is a new app built by contractors, for contractors

The Ins and Outs of Pedestal Tile Systems

A non-exhaustive overview of all things pedestal systems

Pro's Pick: Track KPIs in Real-time with Data-Sharing Platform

This Pro’s Pick helps you run your home improvement business by the numbers

This is a Range Hood, Believe It or Not

See how the unique fixture offers powerful kitchen ventilation

They're Making Toilets Out of Wood Chips Now

What's next? Clay and water?

boombox1 -
boombox2 -
native1 -

More in Category

native2 -
halfpage1 -
leaderboard1 -