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Marketing



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This Contractor Gained 100,000+ Followers in One Year—Here's How

Stephanie Dailey followed one social media philosophy to hit influencer status on Instagram




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Sales: How To Protect Your Plans and Specs From Going to Another Contractor

Make these considerations when pitching your plans to potential clients.

Sales: Don’t Devalue Yourself, Charge for Designs and Bids

Many remodelers will include the time and energy they use for designing a project as part of their marketing efforts. Reality is, designing is a…

Marketing: How Remodelers Can Increase Their Web Conversions

Marketing Wing explains how remodelers can increase their web conversion rate – a measurement to see how many visitors to a site are taking the…

Technology: How to Make an Inforgaphic in an Hour or Less

Infographics are informative eye-candy that’s easily shared on social media. In other words, the perfect content. Good news is, you don’t need a…

Marketing: Your Brand Must Own a Single Word

Owning a word can help you stay true to your brand’s identity

Marketing: Amazon Is Entering the Referral Market

Amazon’s new service is sure to have an impact on the home improvement industry

Marketing: Earning Referrals Takes More Than Luck

Referrals are a culmination of customer experience with your business

Marketing: 60 Things That Can Ruin the Customer Experience

An extensive guide to doing the right things to market your business

Marketing: Are Millennials Browsers or Buyers?

In a survey of 1,300 Milennials, a full 50 percent said that they regularly shop for items they have no intention of buying. One third also stated…

Marketing: How Referring Clients to Competitors Can Help You

It helps you engage with customers and highlights your confidence in your services

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