Location: West Hartford and Waterbury, Conn.; Clifton, N.J.; Westchester, N.Y.
Type of company: 60% residential and commercial property damage restoration and reconstruction; 40% general contracting
Staff model: Eight office, 19 field
Annual jobs: 1,800
Workweek: Martin Woods: 60 hours
Bio: Three brothers run the family-owned company. Philip, a chemical engineer who ran his own remodeling company, oversees production. Martin, who minored in marketing, worked in marketing for The New York Times and built houses for Habitat for Humanity, directs the company’s marketing program and its West Hartford office. Timothy runs the company’s large-loss division; he has a master’s degree in construction management.
Key to success: "Our business is equally production-driven and marketing-driven," says Martin. That means not only delivering a high-quality product and first-rate customer service, but also pushing marketing to all potential business sources -- insurance adjusters, insurance agencies, property managers and plumbers, as well as the general public.
There’s a concept in Sandler Training called “birdcage.” The idea is that when you share your goals publicly (i.e.,show people your “empty birdcage”), this creates space for someone to step in and “give you a bird.”