flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

TNAR Remodeler: Avoiding Water Intrusion

Advertisement
billboard -

TNAR Remodeler: Avoiding Water Intrusion

2021 TNAR remodeler Rob Smith, owner of E2 Homes explains the danger of improper roof flashing 


By By James F. McClister July 6, 2020
rob smith shows water damage from bad roofing flashing

In a quick video from E2 Homes, the remodeling firm behind the upcoming New American Remodel that's set to debut at IBS 2021 in Orlando, owner Rob Smith talks roof flashing and how improper installation can damage the home. Looking at a strip of black, cumbling wood, Smith says, "this is a sign there was a flashing issue with the roof." Because there was no kickout flashing, water was able to intrude into the wall and eventually cause the sheathing to rot. 

A Short Lessen in Video Production

While Smith's video delivers a brief tip on kickout and overall proper flashing and how things can go rotten without it, he also indirectly gives us an example of how YouTube can be used as a platform to showcase professional competence. Three months ago E2 Homes began its YouTube channel and since then has published a dozen videos, none longer than four and half minutes (and most under two minutes). In this latest video, Smith doesn't mince words or give himself a long lead-in that can test attention spans. Instead, he gets right to the point. He shows the problem, explains the problem, and gives a solution. Other remodelers could learn more than just the importance of kickout flashing from it. 


written by

James F. McClister

James McClister is managing editor for Professional Remodeler.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
  • CAPTCHA

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set

5 Client Red Flags to Watch

Using these guidelines in the first meeting can save a lot of time and energy down the road

Going Digital to Market Your Business

Is your business equipped to market to the digital generation?

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

A Deep Dive on Search Marketing for Remodelers

Understand your company's digital marketing opportunities. 

Ready for National Home Remodeling Month

Celebrate the industry and come together this May

6 Considerations for Using a Texting Platform in Your Business

Texting remains the most popular way to communicate. How can larger companies do it effectively through platforms?

Grow Your Business Through Collaboration with Remodeling Peers

Remodeling Mastery Forums offers a unique business opportuniy for remodelers

Lowe’s Study Identifies What Homeowners Think of Contractors

Lowe's new study asks homeowners the hard question: What's your biggest headache with contractors?

Advertisement
boombox1 -
Advertisement
native1 -

More in Category

Business

Are You a Farmer or a Hunter?

Industry advisor Mark Richardson says that over the last year, there’s been a major shift in the remodeling business from a farming mentality to a hunting skill set




Marketing

Breaking Through the Brand

Three remodeling companies share their motivations, stories, and experiences of redefining their outward identities for the next stage of growth

Advertisement
native2 -
Advertisement
halfpage1 -