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Marketing: Clickbait Phrases Don’t Work with Email Marketing
Here’s a useful tip for planning email marketing campaigns: don’t use the words “shocking” or “secret of” in the subject line.
A study by data…
Legal: Be Careful with Your Locker-Room Banter
A court case in Southeast Louisiana 10 years ago involving a construction company set a new precedent that protects employees harassed based on…
Management: Game Theory for Everyday Decisions
Should you take that risk? Should you pay that much money? Everyday decisions can feel like a gamble. So why not hear what casino pros have to say…
Pushing Value for the Customer’s Own Good
Many remodelers are familiar with the scenario of a homeowner who wants to cut corners to cut costs, but ends up paying more in repairs than they…
New Lithium-Ion Battery Promises More Runtime
The manufacturer claims that the new battery, which is compatible with all of its 18v cordless tools, increases charge capacity by up to 45 percent
12 Design Tips to Improve a Small Bathroom
California-based interior designer Charmean Neithart shares 12 tips for making the best out of small bathrooms.
“Trying to make everything fit in the…
Don’t Leave Your Plans and Proposals Behind
Your plans and specifications may not contain the level of detail another contractor would need to build from them, Shawn McCadden writes
Bath Remodeling Jobs Edge Out Kitchen Improvements
Bathroom remodeling was listed by 78 percent of the NAHB survey respondents
Management: Employee Feedback That Improves Your Company
If you haven’t noticed, there is news buzzing around about construction’s labor shortage. You want to keep your employees, so here are some tips on…
Marketing: Show, Don’t Tell
The term “content marketing” is a relatively new buzzword that still receives puzzled looks when it is talked about. But one easy way to summarize…