flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Industry Acquisitions Means Opportunity

billboard -

Industry Acquisitions Means Opportunity

With the purchase of Universal, Great Day becomes one of the nation's top home improvement companies in terms of sales.

By Erika Mosse December 13, 2021
Great Day Logo
Great Day Logo
This article first appeared in the Nov/Dec 2021 issue of Pro Remodeler.

On Nov. 30, Ohio-based Great Day Improvements announced that it acquired Universal Windows Direct, also headquartered in Ohio. Great Day makes and sells sunrooms; windows and patio doors; and pool enclosures.

With the purchase of Universal, Great Day becomes one of the nation’s top home improvement companies in terms of sales. (2020 revenue was about $195 million, and Universal Windows Direct reported close to $172 million, according to industry sources.)

This latest move is part of growing consolidation in the market. It’s also another example of private equity firms investing heavily in the home improvement industry. (Great Day is backed by Blue Olive Partners.)

When the trend first started, I heard many people say, “This will put pressure on smaller companies.” And that’s not surprising. But what is surprising is the speed and skill that these smaller players are exhibiting to meet the challenge.

Pro Remodeler has hosted the Extreme Lead Gen conference for seven years now. The event primarily serves the home improvement community and as you can imagine, a huge part of the conference centers on technology around marketing and leads.

Back when we first launched the event, I was struck by how...well...behind the curve many of the attending companies were when it came to business technology.

Shifting Within the Industry

Not so anymore. Business owners have become exponentially more sophisticated in recent years. The educational topics they gravitate toward are less 101-level and more like 103-104. The questions they ask demonstrate significantly more knowledge from just a short time ago. I’m seeing it in ELG as well as almost every time I talk informally with a company owner.

There are two reasons for this change. First is the one already mentioned—as the industry consolidates, a few of the players get larger. This creates major, multi-state companies with more resources and higher brand recognition. The resulting competitive pressure has forced smaller firms to improve and add efficiencies.

RELATED: Leaf Home Acquires Two Chicago-Based Home Improvement Companies

The second reason many companies are better today comes from a different source: industry service providers. Beginning at the end of the last recession, the number of tech companies offering products to the home improvement sector has grown dramatically. The success of these service providers is directly tied to the ability of home improvement professionals to modernize. With that in mind, many of them are doing more than selling business solutions, they are investing in educating the HIPs directly. This philosophy of partnering with the industry to help small companies grow rather than simply selling to them has led to smarter, faster, and more competitive family-owned firms.

This is one of those rare moments in business when everyone wins. The entire home improvement industry grows, remodelers improve, suppliers sell more, the industry professionalizes, and homeowners have a better buying experience.




written by

Erika Mosse

Director of Content

Erika Mosse is the director of content for Professional Remodeler. Contact her at emosse@sgcmail.com or 972.803.4014.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

Seats Limited: Women in Residential + Commercial Construction Conference

Join 300 women in Nashville from October 25-27 for the ninth annual women's construction conference

NARI Announces New Co-CEOs

The National Association of the Remodeling Industry announces two tenured leaders as co-CEOs, concluding a six month vacancy

Leaf Home Hires Chief Growth Officer as Company Continues to Expand

Nina George joins the large home improvement company and will drive efforts to add new locations and new product lines

Remodeling Spending to Decline at Faster Rate, Says Harvard

Remodeling spending may drop for the first time since 2020, according to predictions from Harvard's Remodeling Futures Program

New Immigration Law Adds to Contractor Labor Woes

Migrant workers are fleeing Florida and construction companies are feeling the impact

What Fuels Window and Door Projects?

Two recent surveys identify the top reasons homeowners opt for window and door replacement projects

4 Things for Remodelers to Understand About Google Analytics 4

The new era of Google Analytics is here, and it's set to help you make better marketing decisions through in-depth metrics

Inspiration for Disney Movie Invincible to Headline Premier Remodeling Industry Event

Former Philadelphia Eagles team captain Vince Papale will share his made-for-Hollywood underdog story with remodeling and home improvement professionals at Pro Remodeler's The Pinnacle Experience 2023

NAHB Remodeler of the Year: Robert Greaves

By prioritizing employees, customers, and community, People Come First Construction Group rises to the top of the remodeling ranks

Leading with HEART: A Remodeler's Book on Leadership, Company Values

F.H. Perry Builder Owner Allison Iantosca shares the experience of writing a book based on her company's values

boombox1 -
boombox2 -
native1 -

More in Category


NARI Announces New Co-CEOs

The National Association of the Remodeling Industry announces two tenured leaders as co-CEOs, concluding a six month vacancy

native2 -
halfpage1 -
leaderboard1 -