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Improving Processes Is the Key to Contractor Success in 2024

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Thought Leadership

Improving Processes Is the Key to Contractor Success in 2024

Florida Window & Door president shares his expert predictions and insights on challenges facing home improvement companies in 2024 for Pro Remodeler's Thought Leader predictions series


By Scott Berman | President, Florida Window & Door January 28, 2024
Florida Window & Door President Scott Berman
Scott Berman | President, Florida Window & Door
This article first appeared in the January/February 2024 issue of Pro Remodeler.

This is a snippet of Pro Remodeler's annual Thought Leader Predictions round-up featuring 11 remodeling leaders. Click here to read the whole story.


Growth in 2024

We’re projecting a 10% increase in existing markets and plan to open two to three new markets. We’ve determined that we’re only good at windows, so expanding in this space is easier for us than adding products.
 

Biggest Challenges

Generating leads will be challenging. New laws going into effect will hurt lead aggregators. We’re focused on doing more with less.

In a normal year, we wouldn’t be concerned with the presidential election, but this election will be more contentious, which will increase consumer uncertainty. This will be a big challenge in the fourth quarter.

Try to improve in all areas of your business because it’s going to be more difficult than it’s been over the past three to five years.

Predictions

I’m not very bullish on 2024, but I’m not negative either. If you’re well-positioned and continue to refine your processes, you should be fine. But there will be businesses that don’t survive.

Bigger contractors have greater buying power and offer manufacturing and finance companies more consistency. The bigger you are and the more transactions you make, the more you’ll benefit this year.
 

Advice

Don’t be complacent. There are a lot of companies that survived the COVID years because the economic environment was good. Try to improve in all areas of your business because it’s going to be more difficult than it’s been over the past three to five years.


written by

Scott Berman

Scott Berman is the president of Florida Window & Door.


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