flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

How to Show Employees That You Care

billboard -
Thought Leadership

How to Show Employees That You Care

A personal touch from leaders can have a lasting impact on your people. Here's how a CEO of an 800-person company does it.

By Larry Chavez December 12, 2022
Dreamstyle Remodeling building exterior
Photo courtesy of Dreamstyle Remodeling
This article first appeared in the January/February 2023 issue of Pro Remodeler.

Several years ago, I was kicking around ideas of how to communicate employee accomplishments to everyone inside our organization on a regular basis. It’s important to recognize the people who are working hard for you and your business.

A company-wide email could have worked, but I wanted to find something that was more of a personal touch. Mark Richardson, who’s been a great advisor to me, recommended that I look into a service called DialMyCalls. This technology allows me to record a voicemail message, edit it, and set it up for mass distribution to the phones of my entire team of about 800 employees–all within 10 minutes.

It was a no-brainer for me to be able to speak to the entire company on a weekly basis. These two-minute messages mean a great deal to the employees.

A couple of years ago, we had a young IT guy named Nathan who had done something really well alongside his supervisor. I recognized them by name for their contributions on one of my Friday morning messages.

The following Monday morning, he showed up at my office door and thanked me for mentioning him. He said that after listening to the voicemail, he visited his parents to play it for them. He was smiling as he told me how proud his parents were of him.

There are many ways you can use a tool like this to touch your employees. Here’s a list of themes that I include in my messages that have the most impact on my Dreamstyle team:

1. Recognition of on-the-job achievements.

The primary purpose of these messages is to honor individuals for key contributions. I encourage our branches to submit names of individuals who have been mentioned in our online reviews.

2. Notices of key dates for open enrollment or other company benefits.

It’s important that employees don’t miss these deadlines, so I remind them to sign up before it’s too late.

3. Health and safety warnings.

I encourage employees to be safe when they’re celebrating holidays or to take extra precautions when we see an uptick in COVID. This shows them that I care.

4. Recite words of wisdom.

An example of this would be sharing some thoughts on World Gratitude Day. I read quotes from well-known people on the subject of gratitude and received positive feedback from our employees.

5. Special holiday announcements.

The Friday before Mother’s Day, I thank the moms in the company for the sacrifices that they make in working at Dreamstyle. In advance of Veteran’s Day, I thank all of our employees who have served in the military.

6. Vendor recognition.

I encourage our people who have been working with a vendor to reach out to them to let them know that they've been doing a great job for us.

7. Seeking suggestions and complaints.

Every quarter or so I remind employees that they can make anonymous suggestions or complaints and I give them the phone number to call to do so.

These are just some examples of ways you can use this tool to reach your employees to let them know that you care. When I visit a branch and I get introduced to people, the first thing many of them say is that they can now put a face to voice behind my messages. That’s the kind of impact these voicemails have on our employees. And they can do the same for you.

written by

Larry Chavez

Larry Chavez is the CEO of Dreamstyle Remodeling, based in Albuquerque, N.M. 

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

How to Create a World-Class Remodeling Team

Great remodeling companies position themselves for the future with the right players

Registration Open for The Pinnacle Experience 2024

Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.

Focus on What You Can Control for Remodeling Success in 2024

Neil Kelly's CEO shares his plan of attacking for remodeling challenges in our 2024 Thought Leader predictions series

How to Increase Your Odds of Closing Remodeling Sales

Use these tips to hone your sales process and grow close ratio

Becoming Profitable in Your Remodeling Niche

The 2023 NAHB Remodelers Chair shares insights and advice for contractors in our 2024 Thought Leader predictions series


Combat Remodeling Market Pullback with Increased Marketing

Mosby Building Arts' president shares his expert predictions and approaches to remodeling in 2024 for Pro Remodeler's Thought Leader predictions series

Rising Financing Fees to Impact Home Improvement Industry

NEWPRO Home Solutions COO shares his expert insight on the challenges facing the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series

Presidential Election Will Create Uncertainty for Consumers

PJ Fitzpatrick CEO reveals his predictions and advice for the home improvement industry in 2024 for Pro Remodeler's Thought Leader predictions series

Discover Innovative Ways to Market and Tell Your Story

Leaf Home Chief Sales Officer Chris Counahan shares his advice to help home improvement companies grow in 2024 for Pro Remodeler's Thought Leader predictions series

Improving Processes Is the Key to Contractor Success in 2024

Florida Window & Door president shares his expert predictions and insights on challenges facing home improvement companies in 2024 for Pro Remodeler's Thought Leader predictions series

boombox2 -
halfpage2 -
native1 -

More in Category

native2 -
halfpage1 -
leaderboard1 -