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PR July 2008

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PR July 2008


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Green Terminology 101

There are a lot of terms and phrases that get thrown around when it comes to green remodeling and building. Not understanding the basic concepts can make it difficult to follow the discussion. Here are a few of the common words and ideas you should understand: GREEN is a buzz word, no doubt about it.

Growth Culture

Without the right people and the right culture, a remodeling company can't expect to have long-term success.

Uncharted Waters

Maybe your company has saturated the local community. A second location can be a great way to increase business.

The Value of E-Marketing

Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.

Historic Renovation

This century-old Chicago rowhouse gets modern living and entertainment areas. The project, whose goal was to improve form and function, required design and construction know-how to work within a historical context.

Out of the Ashes: Restoring a One-of-a Kind House

Insurance restoration and remodeling of a distinguished 1935 house had burned.

July New Product Showcase

New products for the remodeling industry

Trade Secrets

Team-building activities from Blue Canyon Construction in Washington state; Sage Homebuilders in St. Louis explains co-opetition and Feldco wins the Torch Award for Marketplace Ethics.

Lead Paint Lowdown

New lead paint regulations are set to take effect in 2010, and remodelers who work in pre-1978 buildings will face some major changes in the way they remodel some homes and businesses. Professional Remodeler talked to Matt Watkins, an environmental policy analyst with NAHB, about the new rule.

Taking Over Botched Jobs

What happens to botched jobs? Who comes in to clean up someone else's mistakes? How do you charge for a job that's already been paid for? These are some of the questions that will be answered in this discussion.

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