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PR July 2008

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PR July 2008


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Green Terminology 101

There are a lot of terms and phrases that get thrown around when it comes to green remodeling and building. Not understanding the basic concepts can make it difficult to follow the discussion. Here are a few of the common words and ideas you should understand: GREEN is a buzz word, no doubt about it.

Growth Culture

Without the right people and the right culture, a remodeling company can't expect to have long-term success.

Uncharted Waters

Maybe your company has saturated the local community. A second location can be a great way to increase business.

The Value of E-Marketing

Editor's Note: In keeping with the electronic topic of this article, all interviews were conducted via e-mail and all images collected electronically. More remodelers than ever are increasing their online presence and using technology to improve their brand awareness, keep in contact with past clients and reach out to new prospects early on in the buying process.

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