Industry-specific CRM software is often the first choice for home improvement companies with ambitious growth plans

The term “warranty” may be used quite a bit in a roofing sale, but do homeowners actually understand what’s meant by it?

If prospects allow interruptions to disrupt the sales presentation, it may be that they’re not taking you seriously. Time to be proactive.

As competition for workers intensifies, home improvement companies direct more efforts to training

It’s against the law to hire undocumented workers, and that applies to general contractors whose subcontractors employ illegals

Many home improvement business owners reaching a key growth stage will consider if, when, and how, to engage someone else to run their company

Home improvement companies share secrets of success for recruiting young sales talent

The greater the effort made to prepare new hires for their job, the more likely it is that they will succeed

Once burned by a nonpaying client, contractors will find ways to make sure the experience isn't repeated

Experts say email marketing has, or will, supplant traditional direct mail—a key component in the marketing program of many home improvement companies