flexiblefullpage - default
Currently Reading

Who is the Primary Decision-Maker in a Remodeling Couple?

billboard -

Who is the Primary Decision-Maker in a Remodeling Couple?

Sixty-five percent of men say they are the primary decision-maker in a remodeling project. What do you think the number is for women?

By Caroline Broderick December 1, 2021
This article first appeared in the Nov/Dec 2021 issue of Pro Remodeler.

HomeAdvisor recently surveyed 975 Americans who worked on a home improvement project with a partner and found 65% of women say they are the primary decision-maker and 63% of men say they are.

And when disagreements arise, about 30% of partners will make decisions without telling the other, and that’s only slightly more common for men than women (33% compared to 25%). But when it comes to compromising, leave it to the men: 71% say they are more likely to compromise compared to 51% of women.

Budget discussions spur the most difficulties, according to the survey, specifically agreeing to or staying within a budget. And when it comes to making decisions regarding design, smaller variables such as paint color will be harder than a decision to tear down a wall or not.

These insights can help remodelers prepare for what’s to come, and in turn, enhance your ability to mitigate conflict when working with a couple.

The survey found 46% of couples brought in a third party to mediate, so put your expertise between the two and embrace your ability to break any ties.

RELATED: Red Signs Flag Problem Clients Early

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

A Letter to Your Clients: 10 Ways to be a World-Class Client

Mark Richardson flips the script, offering insights into what makes a good client and ways remodelers can help

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

Why Change Orders Are Good

Use these few simple steps to alter how your company addresses change orders

Are Your People Burned Out?

Current conditions make for easy employee burnout—here’s how to recognize it and react

Becoming a Second-Generation Owner

Lena McNally talks transitioning her family's company to her own and seizing a business opportunity by becoming a specialty contractor.

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

Indicators of a Softening Market and How to Prepare

Market conditions could be changing, but don't panic. Richardson shares ways to stay on top of market conditions and how to prepare for any potential softening down the road.

Taking My Company Remote—and Staying That Way

A company president shares his process on working remote in remodeling

Understanding the Heart of Every Business: KPIs

In less than two minutes, learn the importance of KPIs, concrete examples, how to incorporate them into your business, and how to break KPIs down for greatest impact.

Homeowner Not Paying? 3 Options for Next Steps From a Lawyer

A construction lawyer outlines three options for settling a dispute over a non-paying client.

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -