On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group.
Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she started from the ground up.
Mosse chats with Rice about her process of qualifying leads and discussing budgets in today's market (don't miss her pro tip about including paint in an estimate!).
RELATED: Back In Person: Women in Residential Construction Conference
Add new comment
Related Stories
Why A Successful Custom Remodeler Started a One-Day Bath Business
On this episode of Rock Stars of Remodeling, Showcase Remodels Owner Sam DeMaio shares why he decided to add a one-day bath business and offers tips on how contractors can accumulate wealth
Selling Your Company's Unique Story
On this episode of Women at WIRC, Vice President Stephanie Dailey shares how the contractor shares its story to gain clients through its website, community involvement, social media, and more
How Contractors Can Determine Lead Value
On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so
How This Remodeler Revamped Their Pre-Construction Process
Bridget Bacon of Red House Design Build outlines how she helped transform the pre-construction process for improved finances and morale
3 Keys to Successful Team Management
On this episode of Women at WIRC, hear Laura Burnes delve into her approach to leadership and project management, in addition to sharing insights into Adams + Beasley Associates' winning culture.
10 Questions to Identify Sales Weaknesses
Mark Richardson runs you through a proper fitness check-up—for you and your sales team, that is.
Tips to Help Contractors Recruit Top Talent and Overcome Labor Issues
On this episode of Rock Stars of Remodeling, The Home Doctor CEO Phillip Gehrig joins host Drew Barto to share tips on how to hire and retain talent
How this Remodeler Handles Expansion and Contraction Planning
Learn how Medford Remodeling preps for company for success either way the market moves
How to Ease Client Fears and Take Control of the Remodeling Process
Industry advisor Mark Richardson offers seven ways to control your client's fantasy of remodeling and, ultimately, minimize their fears and enhance their understanding
Making the Decision to Grow a Remodeling Business
Alison McLennan of McLennan Contracting shares the beginning of her journey from $2 million in revenue to $5 million