Tips for Qualifying Leads in Today's Market

Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.

April 28, 2022
jenny rice women in construction

On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group.

Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she started from the ground up.

Mosse chats with Rice about her process of qualifying leads and discussing budgets in today's market (don't miss her pro tip about including paint in an estimate!).


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