Women at WIRC · Jenny Rice | Icon Building Group
On this episode of Women at WIRC, Pro Remodeler's Director of Content Erika Mosse takes over with guest Jenny Rice, co-owner of Chicagoland-based Icon Building Group.
Rice's work at Icon resulted in a 300% backlog increase in just two years, and on a day-to-day basis, she focuses on sales and design for the company's remodeling division—which she started from the ground up.
Mosse chats with Rice about her process of qualifying leads and discussing budgets in today's market (don't miss her pro tip about including paint in an estimate!).
RELATED: Back In Person: Women in Residential Construction Conference
Add new comment
The Real-Life Impact of Mentorship
On this episode of Women at WIRC, Pro Remodeler interviews foreman Emma Wilson, who shares her challenges and successes as a 19-year-old foreman
How to Increase Job Size with Financing
Outback Deck Senior Partners Bryan Miller & John Gwaltney discuss how contractors can implement financing programs into their sales processes that drive revenue by increasing average job size
How to Have a People-First Company
On this episode of Remodeling Mastery, industry advisor Mark Richardson dives into the importance of your people and how to ensure a focus on their success
The Marketing Rule Contractors Must Follow
Opal Enterprises Co-Owner Tara Dawn discusses key differences between direct response marketing and branding on this episode of Rock Stars of Remodeling
The Difference Between Success and Failure
Industry advisor Mark Richardson reflects on the past year and looks to the future of remodeling, which he says is all about the pivot
Recognizing Client Red Flags—And Acting on Them
Integro Builders Owner Allyson Case Anderson talks when to say "no" to a client on this episode of Women at WIRC
Behind the Scenes of a Rebrand
Harrell Remodeling CEO Lisa Sten sits down with Pro Remodeler to discuss the iconic company's rebrand on this episode of Women at WIRC
How to Master the Art of Language in Remodeling Sales
Mark Richardson says it's a remodeler's obligation to communicate, not your client, trade partner, or team's responsibility to understand
10 Tips for Transitioning Out of Your Business
On this episode of Remodeling Mastery, host and industry advisor Mark Richardson dives into what to consider as remodelers plan their exit
Sustainability and Strengthening Company Values
Allen Construction CFO Lindsay Helmick talks company values, new initiatives to strengthen them, and the company's focus on sustainability.