Sales: Being the Best Is Better Than Being the Cheapest

February 02, 2015

According to contributor Mike Templeman, business founders often end up pricing their product toward the bottom end of a range to be competitive.

But Templeman cautions business owners who go down the price competitiveness route. He argues that someone can always be cheaper, and that people are willing to pay for quality. “Don’t be the cheapest,” he writes. “Be the best.”

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