The three most common questions I get from remodelers who are trying to gain insights and make sense out of things are:
What are you seeing out there?
What are others doing?
How do I measure up?
While there are many ways to compare companies and performance to others , one simple metric is to compare is annual Net Profit (the term “net profit” can be looked at in different ways. The figures below would be NP before any owner/leadership distributions.)
The Sampling
These represent 50 design build/full-service firms in business for more than ten years. Total 2024 sales ranged from $3 million to $50 million.
I also surveyed home improvement businesses, and the results were very similar, but the sampling was only 23 companies.
What to Make of This
If you are not making over 5% , you are in the bottom 16%.
Above 10% is very achievable but you have to have your act together.
The companies at the top have been making marketing a priority.
The top 40% are committed to training.
The top 25% don’t see slippage in gross profit during production.
Leadership alignment is high with the most profitable.
Higher net is a product of what you do, not what you plan or hope for.
Unlike some industries , the remodeling business is less dependent on the market conditions than you think….It is a “make it happen business!”
Mark Richardson, CR, is a speaker and business growth strategist. He authored the best-selling books How Fit Is Your Business?, Fit to Grow, and The Art of Time Mastery. He also hosts the podcast Remodeling Mastery. He can be reached at mrichardson@mgrichardson.com or 301.275.0208.