In the latest episode of Remodeling Mastery by Mark Richardson, the show's host and namesake goes through five false positives remodelers are seeing in their numbers: lead flow, online engagement rates, close rates, virtual vs face-to-face interactions, and balancing your project portfolios. Richardson explains why some of the metrics around these indicators can be misleading and how to better interpret them.
In the latter half of the episode, Richardson is joined by Kermit Baker, chief economist for the American Institute of Architects and project director of the Remodeling Futures Program at Harvard University, to discuss how the global pandemic has and continues to impact remodeling.
Listen below or click here for a full archive of episodes.
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Cracking the Remodeling Sales Code
What's the secret to great remodeling sales in today's market? Mark Richardson offers 10 suggestions
How Home Improvement Companies Use Text Messages to Reach More Customers
On this episode of Rock Stars of Remodeling, Marlimar VP of New Services Andrew Martin talks about the advantages contractors have when communicating with customers via text messages
A Lawyer's Advice for Contracts, Cancellations, and More
How much should you charge for cancellation? What's the key to avoiding litigation? And can you really limit negative reviews in your contract? Lawyer Karalynn Cromeens answers on this episode of Women at WIRC
10 Sales Success Habits
"It's not the market that's making you more or less successful, it's what you're doing with the cards you're dealt with," says industry advisor and Remodeling Mastery host Mark Richardson
Modern Sales Solutions & Tech Tools for Home Improvement Contractors
American Remodeling Enterprises Vice President Ian Foltz discusses how he's adjusted his sales process and identifies the tech tools he's implemented to meet the needs of today’s busy consumer
Tips for Conducting Process Review Meetings
On this episode of our Women at WIRC podcast, hear insights into applying lean thinking to your processes
The Real-Life Impact of Mentorship
On this episode of Women at WIRC, Pro Remodeler interviews foreman Emma Wilson, who shares her challenges and successes as a 19-year-old foreman
How to Increase Job Size with Financing
Outback Deck Senior Partners Bryan Miller & John Gwaltney discuss how contractors can implement financing programs into their sales processes that drive revenue by increasing average job size
How to Have a People-First Company
On this episode of Remodeling Mastery, industry advisor Mark Richardson dives into the importance of your people and how to ensure a focus on their success
The Marketing Rule Contractors Must Follow
Opal Enterprises Co-Owner Tara Dawn discusses key differences between direct response marketing and branding on this episode of Rock Stars of Remodeling