Currently Reading

Remodel Yourself: Three Levels of Renovation


Remodel Yourself: Three Levels of Renovation

Apply your approach to remodeling projects to yourself and your business

By By Mark Richardson April 1, 2016
Mark Richardson on remodeling your business
This article first appeared in the April 2016 issue of Pro Remodeler.

Remodeling activity is on the rise. In busy times like these, it’s easy to let your business run on autopilot, but that puts you at risk should the economic environment change.

As a remodeler, you are a skilled advisor to your clients. Why not apply those skills to yourself and your business as well? For example, when discussing a bathroom remodel with a prospect, you may explain that there are three levels of renovation—cosmetic, intermediate, and total gut/redo. The scope of the project will depend on the condition of the existing bath, the client’s desire for change, and the budget.

You can apply this same approach to yourself and your business. For yourself, a cosmetic remodel may amount to losing a few pounds. For your business, it might mean scheduling a monthly lunch with a strategic partner or a weekly call to a past client to check in and discuss future opportunities. 

A cosmetic remodel is about staying current and fresh, but an intermediate remodel requires more dramatic changes. In a bathroom, the fundamental structure may be sound but the cabinets, tops, and fixtures need replacing. On a personal level, an intermediate remodel may mean following doctor’s orders to lower your cholesterol or treating pre-cancerous skin cells. For your business, it might mean overhauling your online reputation, correcting cash flow problems, or dealing with underperforming employees. You may need to bring in a business coach or advisor to reduce the risk of making mistakes or to help create a more detailed blueprint for improvement with a timeline or budget allocated for it.

In a gut remodel of a bathroom, you start from scratch but you take advantage of the opportunity to transform the home. You may add a walk-in shower, more storage, and other improvements that raise the home’s overall value. 

For you and your business, this level of remodeling may arise out of a crisis or a grand vision to improve and is always focused on the longer term. Ask yourself, “Where do I want to be in three to five years? What opportunities is the business creating for my key team members?” You may discover the need for a new layer of management or a new product or service to create better balance or more predictable workflow. Some of you may need to have discussions with family members in the business about alignment and future roles. As with a gut remodel, this kind of change requires a higher level of investment and commitment. 

The decisions about which improvements to make personally and in your business can come from following the same kind of advice you give your clients every day. 

Apply your approach to remodeling projects to yourself and your business.

written by

Mark Richardson


Mark Richardson, CR, is an author, columnist, and business growth strategist. He authored the best-selling book, How Fit Is Your Business? as well as his latest book, Fit to Grow. He can be reached at mrichardson@mgrichardson.com or 301.275.0208.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Related Stories

Managing Business Risk to Embrace Risk

As remodelers, our product is risk. Yet within our businesses, we fear risk. Just like with your projects, if you plan accordingly, your risk comes with reward

What the Most Successful Remodelers are Doing Right Now

Industry advisor Mark Richardson shares the answers to his three most asked questions: What's the remodeling market like? What are other remodelers doing? How do I measure up?

Becoming an Employee-Owned Design-Build Company

One remodeler’s cancer diagnosis changed the way he approached succession planning

10 Remodeling Sales Techniques for 2024

Mark Richardson explains the benefits of visual selling, strategic questioning, intentional messaging, and more on this episode of Remodeling Mastery

3 Ways to Start and Operate a Successful Handyman Division

So, you want to start a small projects division? Three successful remodelers lay out their winning approaches and hard-learned lessons

6 Tips for Software Adoption in a Remodeling Company

A design-build owner shares how he successfully implemented new softwares into his processes

6 Results-Proven Marketing and Sales Tips for Contractors

The Pinnacle Experience’s keynote speaker, author of "They Ask, You Answer" offers results-driven tips contractors can start today for improved leads

Forty Under 40 Remodeling Trendsetters

The new ideas embraced by our Forty Under 40 winners are examples of forward-thinking leadership in remodeling


How to Create a World-Class Remodeling Team

Great remodeling companies position themselves for the future with the right players

How to Increase Your Odds of Closing Remodeling Sales

Use these tips to hone your sales process and grow close ratio


More in Category