By the end of 2012, remodelers had placed another stepping stone in the long path leading to market recovery. Building on momentum gained in 2011, the positive trend of home sales and starts continued through 2012.
Many remodelers reported a better 2012 than 2011, as well as further positive sales trends for the first half of 2013.
Professional Remodeler’s annual Market Leaders list, which identifies the top remodelers in the nation’s major markets, was compiled through a combination of research by Professional Remodeler staff, publicly available data, and information provided by companies.
Exovations (featured on this month’s cover) found itself in a situation similar to many of this year’s Market Leaders when the average job size plummeted in 2011. The Cumming, Ga.-based exterior remodeler had to take on more projects in order to make ends meet and, as a result, grew revenues just 3 percent from 2011 to 2012.
Despite the struggle, Exovations kept its eye toward the future and enacted a savy plan to capitalize in 2013 when the market improved.
“We scraped and dug and cut some deals in 2011,” says Roone Unger, who co-owns the company with Bitsy Lee. “In 2012, we really got more focused on raising our gross margin.”
Exovations boosted its gross margin by 4 percent in 2012 even though the remodeler’s sales fell more than 10 percent from 2011. As a result, the company beat its first-quarter projections this year by 10 percent and projects revenues at least 15 percent higher than 2012.--Kyle Clapham
The median 2012 installed volume continued to build on the previous two years of positive revenues.
Sixty-four pecent of this year’s Market Leaders increased their revenue in 2012 compared with 2011, and continued gains from the 51 percent notched in 2010. The Market Leaders also remain optimistic about 2013. Eighty-three percent of firms on this year’s list are projecting growth for 2013.
Only those companies that operate in one region are eligible for the Market Leaders list—large, national firms are not eligible.
Click on each city below to reveal the 2013 Market Leaders data:
California (including Los Angeles, San Diego, and San Francisco)
New York/New Jersey
Salt Lake City
Texas (including Austin, Dallas, Houston, and San Antonio)
America’s Top Remodelers, our national list covering the entire country, will be published in the November issue. PR